Tisha Morris explains how print-on-demand works for self-publishers. To reach bookstores like Barnes & Noble and Target, your book needs to be in Ingram's catalog, even if you publish through Amazon. Draft2Digital and IngramSpark are middlemen that route your manuscript to printers and retailers.
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Hey TikTok, this is Tisha with Entertaining the Law, and today I'm going behind the curtain on print-on-demand, specifically self-publishing, although sometimes hybrid publishers use print-on-demand services as well. So I want to make the point that there's, uh, the companies that do the printing and the, the shipping, and that would be KDP with Amazon, IngramSpark, Lulu, I think Reedsy does now, um, and then you have self-publishing services that do all the legwork for you, cover design and that stuff. Draft2Digital is kind of an in-between middle person who helps get your work to the POD company. But the point I wanna make is that for global distribution, that means global distribution that goes to Amazon, Apple, Barnes Noble, maybe Target, maybe a bookshop, that goes through Ingram, okay? So even if you upload to Amazon, you pick global distribution, it will go through Ingram, okay? And then it gets in Ingram's catalog, and that's really where you wanna end up 'cause that's what bookstores look to