Influencer Brand Deals: Who's Liable?

Hey TikTok, this is Tisha with Entertaining Law, and today I am talking to content creators, influencers, anyone with a brand deal, a brand collaboration. There's a particular clause in these types of agreements that you need to be aware of. Okay, now know anytime that you're given a contract, it's so important to have an attorney look it over, um, and make sure that you are being protected. But there's one clause I want to bring to your attention can very much just look like legal jargon, boilerplate, but it's actually very important, and that is the indemnification clause. All right, this clause shifts where the liability falls. And so the liability with, with branded content is very important because there was, number one, a lot of FTC regulations that, that could be violated. Um, anytime you endorse a brand, it could be, uh, you having liability associated with that brand. So knowing who's identified in that clause