A feng shui advisor helps a boutique owner named Ariadna translate her brand tagline "Be Your Own Kind of Beautiful" into physical space. The recommendations include a dramatic chandelier, track lighting, crystals, and fresh flowers to amplify the transformative, goddess-like energy and set the right tone at the entrance.
Chapters
So when we come into the front entrance of a business, it really sets the tone for, for kind of the branding of the business. So tell me, first of all, what does Ariadna mean?
Ariadna is the goddess of transformation.
Oh, okay, nice.
I was looking for an A name when I started the business just so that it would be easy to find, and I wanted it to be something that was transformative, so I looked up some different names, and I came up with that one.
Oh my gosh, I love that. So that actually might be something you can bring in through the signage. Yeah, and because that's getting lost in translation. Okay, that's a beautiful thing. I think even if you had a, like, a slogan or tagline, maybe you already do, but I've been sending you—
Be Your Own Kind of Beautiful.
Okay. Yeah, so the transformative and the goddess, and that's such a, you know, big thing right now anyway, so— that, you might try to bring that through your branding.
Okay.
And so basically, one's space should reflect the branding as well. So what we want in our space is to support that. We want supportive spaces, so whether it's our home, and we want to come home to a supportive space, or a business to support what the mission of the business is. You've got such a great space. Space to work with, and yet it's getting a little bit lost. Um, it's a very dramatic space because of the high ceilings. You have the two stories that's exposed. What, what I think would be fabulous— again, this might be more of a down the road thing, but like, if you could— this is kind of crazy— but drop a chandelier down and like change the lighting in here. I actually have the track lighting more along over the stations, drop a dramatic chandelier in the middle, and like really like glam this place up. Yeah, you know, it's like kind of getting— it's, it's not matching who, who you are, your personality. You're much more of a, you know, it's about glam, it's about goddess, it's about, you know, um, being your, you know, your, your, the best version of yourself. And then with that console over there, it kind of gets— it's kind of a— it gets lost. I like the idea of having console there, but but really like, I like the crystal, but it's getting lost. Really just making, in your words, turning up the volume. It's like really making this like this experience when you come here. And then bring in some nice fresh flowers here. Again, this is just getting that energy flowing, and this is a great place, like I said, to kind of nice protective energy.
Okay.
And enhancing energy. And then you can add, you know, some books or something would help warm it up. Are, again, going for things that represent the branding and what you want, the messages that you want to convey to your clients.
