Shine During Your Biggest Moments in Life with David Meerman Scott

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What is up? What is up? Look, we're going to have an incredible episode that's going to go down. David Meerman Scott, my friend, is going to be joining us in just a few moments. But in this episode, you're going to be introduced to a marketing strategist, an entrepreneur, an investor, somebody who helps merge emerging companies get to their next level. And he's also a multiple best selling author. We're going to be talking about books and, and you know, I just went through this process with releasing my book, so I'm interested in what David's done and his success. But I also want you to, as we're having this conversation, spend a few moments thinking about where you are and your next big breakthrough. Because I'm going to unpack David's breakthrough moments in his career. And that'll all happen in just a few moments. This podcast is brought to you by the Wirebuzz team. Now, if that name sounds familiar, it's because I've spent the past decade growing Wirebuzz into a digital marketing powerhouse designed to maximize clarity in complex sales processes so we can help accelerate revenue. And we do this in three phases. Phase one, we transform your website to function like your best salesperson and then also incorporate persuasive on demand sales videos. Now, your entire team is aligned on messaging and they're injecting massive clarity into your prospect's head. So your site looks great, but it also has engaging content that helps your team sell on demand 24. 7. The next phase. Phase two, we train your sales and marketing teams to sell remotely or in person to expand the impact of your sales team. And the third phase is we develop and run targeted ads to your prospects. Scale those ads to help you achieve more business results. Sign up for the Wirebuzz Company newsletter to learn more about effective and simple ways to improve your company messaging, attract more digital attention and ultimately make more sales. All right, so thank you so much. This is going to be a fun episode. My buddy David Meerman Scott is with me. David is a marketing strategist. He's an entrepreneur and investor. He's an advisor to emerging companies and a best selling author of a dozen books like Fanocracy and the New Rules of Marketing and pr. David, thanks for joining me on the Toddcast.

Hey Todd, how we doing? Also, marketing lessons from the Grateful Dead. And the reason I say that is because as we're record recording this, I'm in the middle of five Grateful Dead concerts in the space of a week. So if I'm looking A little bit tired. It's because I've been partying a lot recently.

I don't doubt it. So by the way, in the new ESPN documentary the 30 for 30, about Bill Walton's life.

Yeah.

There's a lot of Grateful Dead moments and interviews and footage that I think you might enjoy.

Well, Bill's a good buddy. I'm good friends with Bill and his wife Lori. Bill actually wrote the forward to my book, Marketing Lessons from the Grateful Dead. Laurie and I are on a board of directors of an organization called Grateful Guitars. So, yeah, fabulous guy, interesting life. So, yeah, thanks for that, Todd.

So let me take people to where I first, the first time I spoke with you because it's a cute story and now you're colleague of mine, but I was at the National Speakers Association. It is the other NSA, in case you're wondering. 2500 people in the audience and David steps on stage and he's talking about newsjacking, one of his dozen best selling books. And you know, I'm a former news guy, so I knew about news jockeying and I'm a marketer and. And so David then humbly sat back down in the crowd after he crushed it. And I happened to see him sit down, so I slipped him a note. And about three hours later, I'm entering interviewing David right there in Dallas. And then I go on to join Business Mastery. And David's the first person I talk to that helps coach me. So when I step out there, I'm able to shine. David, is it true that Tony Robbins found you from reading one of your books?

Yeah, it is actually. And it was about a decade ago he read the New Rules of Marketing and pr and at that time, Business Mastery was brand new. They had just started Business Mastery. They were looking for a marketing speaker. They had had several other marketing speakers speak at other iterations of Business Mastery. And for whatever reason, they didn't work out. So Tony invited me to speak. And as you know, Todd, that is a big stage. And that was pre Covid. So it was, you know, a live audience, 2,500 people, and you know, Tony is the master of lights and sound, and everything is big and the stage is big and the volume is huge and people are up and dancing. And I'm like, oh, what the heck did I get myself into? Fortunately, I had arrived the day before. So I completely threw away the speech I was planning to give and rewrote it for the Tony Robbins audience. And boy am I glad I did. But yeah, it was great and it was because he read one of my books. And I can't say enough about the importance, not for everybody, but for some people. And I know you're now going down this journey as well, Todd, of having a book, having that document that serves as a fabulous way to do your marketing. There is nothing better, I think, than having a business book for those people for whom it makes sense. And who does it make sense for? CEO of an entrepreneurial company, Anybody who wants to do their own thing as an expert, if you want to hit the speaking stage, if you want to make money in consulting, all of those things. Business books. Great idea.

So I just dropped. And David, you know this. But for those that don't, I just dropped. Accelerating. Yes.

Congratulations, my friend. That's awesome.

And. And it was great because we hit the number one bestseller in both marketing and sales, two of my categories, and number two, Wall Street Journal list. But what's.

Oh, you were number two in the Journal. That's. That's well done. That's. That's. That's big.

Thank you. The thing that was big for me is I got to knock Prince Harry off the list. I didn't know any of the other names above me, so when I knocked it, he kind of had it coming. And then.

That's fun, isn't it? I think it's super fun. I remember this only happened to me once, and it will never happen again because the algorithm is really wiggy now. But for one hour, one of my books was number one on Amazon. Of all of Amazon. The entire Amazon. I was number one for one hour. And it was a weird time. It was like Sunday night at like midnight kind of thing. And I got a screenshot. I'm number one. And they're like four Harry Potter books or three, four, five. It was unbelievably gratifying, but it was just an hour.

That's super cool. So you guys should know that when we do Tony Robbins events, David and I will be put up in a speaker hotel. And I'll run into David in the lobby. Like, he'll be done with his morning workout. Both of us will be in our gym clothes.

And then two hours looking really, really grungy and sweaty.

Two hours will go by. Like, I go outside by the pool and I'm gonna do my post lifting stretch. And David's doing his yoga, or he's got his moment in the sun where he's absorbing his vitamin D for the day. And then two hours go by. Cause the two of us just stood there and nerded out, and it's so great. And then we take, like, a selfie photo together. Neither of us want anybody to see how disgusting we look at that moment, but it's always fun, David, to run into you. I'm incredibly grateful for the mentorship that you've given me to get me comfortable. What was it like? Like, how does. How do you prepare your. Like, you've spoken in, like, I don't know, I'm guessing, like, I think I read on your website, like, 40 countries or something.

Yeah, I think it's 40, 47 now. It's ridiculous. Yeah, yeah.

How do you get yourself. You know, a lot of people deal with the fear of audiences being large, but you and I have both gotten our sea legs with large audiences, which tells me that you've mastered something. Do you entertain the number of people out there? Does it matter?

I think to me, the larger the audience, the easier it is for me. I actually think it's. I think it's easier to present to, say, 5,000 people than it is to present to five. And I don't know. I don't. I. Because to me, I've done this so many times, you know, over 500 speeches in the last 20 years. A big, big audience is, to me, is performance art. And I can do my thing. It's performance art, but with five people, it becomes a conversation. It's a little. I mean, I'm still. I can still do it, but it's just a little bit different. So how do I prepare? The first thing is I need to know my stuff cold. And so I rehearse, rehearse, practice, practice. And every single talk I give, the core of my talk is similar from audience to audience, but I always, always customize based on who the audience is. So if it's a business to business versus a consumer kind of audience, if it's a. The UK or Australia or Saudi Arabia or, you know, you name the country, I try to target it towards the country, the industry that I'm. The people are from. If I'm speaking to, I try to target it to them. If there is an age, demographic, you know, for example, I sometimes speak to college students. I try to tailor it that way, too. So the more I rehearse and the more I customize, the more comfortable I feel. And I really, really work on the performance aspect. And you and I have talked about a number of things around that over the years, and you've done a great job at your Tony Robbins performance, and it's improved over the last couple years. Todd I must say, but those are the things I do. I also, I have like a 3 hour, 4 hour pre talk routine, which is kind of ridiculous, but you know, I do my yoga.

Your warm up ready?

Yeah, it's. It's my thing. And you, you know, I do my yoga, I check my slides, I make sure the technology is working. I go to the venue early, soak up the crowd. If, if I'm not speaking first thing in the morning, if I am speaking first thing in the morning, I go the night before, soak up the crowd, get a sense for the audience, get a sense for the room, and make sure that my mind and my body and my technology are all ready to go. So that I don't think about any of those things. I don't think, oh, you know, my knee hurts or oh my gosh, I hope that my video plays, you know, none of that it's given. It will work, it will play. And if it doesn't, there's a backup because then I can focus on the topic and the content and the delivery.

Yeah, I love that. Like when you were talking, I really heard Tony Robbins and I heard him say that you're rewarded in public for what you intensely practice and refine in private.

Ooh, I love that. That's such a great, great way to think about it.

It's a Tony quote, right? So it's one of these that I think about because when I'm in the hotel room working my material and getting into repetition, which he says is the mother of skill, it allows me to, when I step out there, feel like I've done this a thousand times before, because I already have, and it allows me to come out. It's funny, you and I have a lot of mutual friends on the Tony staff, but one of them that you'll. We both love and adore is our friend cello.

And. And I said, yeah, cello is amazing.

So I said something about the dancing because at a Tony event, it's different, right? Like you're on stage dancing and I don't know a lot of people that are comfortable dancing in front of 5,000 people, but I'm not. It's a whole different mindset. So I said to cello, I was like, I said, you know what? And I'm kind of dancing, I'm jumping up and down like this. And he goes, well, listen to the music and you'll know if it's a fast song, what you should be doing, you know, compared to a slower song and just adjust your dance. And I'm like, I Said to him, I'm like, dude, who's listening to the music? I'm thinking about what I'm saying next. I can't even hear the music. You know, I'm so.

Yeah, yeah, yeah, yeah, yeah. You know, I, I stop dancing, Todd. I do, I do more of our buddy Keith Cunningham. I do more of a Keith Cunningham. You know, I, I walk slowly, try to project confidence. And I used to jump around like a maniac. And I'm sort of trying a different approach to it right now. I mean, I still have high energy still, you know, it's still high energy. No question about it. I run on the stage, I do laps sometimes I, you know, run and point to a. Point to someone. I run out into the audience, do all that. But dancing, kind of toning that down recently.

It's different now. David, your career, if I'm correct, like, went crazy. Took off when you started dropping books.

Oh, yeah.

And like, what is the acceleration that books have provided in your career for somebody who's, you know, getting started and looking for a North Star to follow? How impactful were books for your next level growth breakthrough?

So, a little bit background. Prior to that, I was a corporate guy for about 15 years. I was vice president of marketing or marketing director for several different publicly traded companies. I was based in Asia for 10 years, here in the US for five or six years. And when that part of my career ended, because the last company I worked for, Thomson Reuters, fired me in a horrible job market, 2001, I decided to go out on my own 23, 22 years ago. And at first I was doing consulting, which is hard work. Anyone who's a consultant knows it's hard work. You have a work product to deliver. And then I started to write books. And oh my gosh, it was crazy magical because the third book I wrote, the New Rules of Marketing and pr, hit it big. Just like your book hit the Wall Street Journal bestseller list. My book hit the BusinessWeek bestseller list months in a row. Yeah, it's sold 450,000 copies so far in English, it's in 29 other languages. It's currently in an eighth edition. That was back in 2007 that it hit big. And that opened up unbelievable doors for me. I was invited to meetings with CEOs of Fortune 10 size companies. At a meeting with the CEO of General Motors. I was invited to the palace of the President of the Dominican Republic to have dinner with him. I mean, my speaking fee went from a humble we will pay for your airfare to you Know to mid five figures. It was a remarkable thing that happened with these books. And then I kept churning them out. And I mean, 1312 books is not what everyone needs to do. But for me, that's what I've been doing. But one book, your first book is a really great opportunity to have, in a sense, a calling card or advertising, but you get paid for it. Not only is this driving inbound business, people who want to hire you, people who want to work with your company if you're a CEO of an entrepreneurial business, people who want to ask you to speak, or people who want you to go onto CNN or MSNBC or Fox or whatever television network. Not only are you getting those opportunities from a book, but every time someone buys it, you get paid. It's kind of like a secret weapon. And I can't say enough for how valuable a tool something like that is. And even if you don't hit the bestseller list, even if you're not selling 10,000 copies a month, month in, month out, it's still unbelievably valuable because for most businesses, and I've talked with hundreds of people about their first business book. I happen to also be on the board of directors of Forbes Books, and I've worked with a number of different publishers and a number of different authors coaching them on their first books, have a number of these discussions. And even if your book is not an incredible success, it's still going to help you immensely because the vast majority of your competition don't have a book. And I remember when my first book came out and I was still a consultant, I walked into a business meeting and I said, hey, you know, I'd love to work with you. I'd love to have your business. Here's my book. And they said, we want to hire you because the other consultants don't have books. You obviously must be better because you've written a book. It's an unfair advantage. It truly is. I can't say enough about how valuable it is people.

When two businesses or two consultants are being evaluated, at the end of the day, the one that will win more often than not will be the one that is considered the industry expert. And the way that people determine that is, is if they have a book, right?

Yeah, that's absolutely right. And it's especially true today with a physical hardcover. Typically hardcover, but can be soft color, but a physical book, because now it's so easy to create online content and there's nothing wrong. Online content's great. You should have a great website. You should be on LinkedIn and other social networks. That's important. But because it's so easy now to be online, you need more. And that more is something you can physically pick up and touch and hold in your hands. And, you know, it's like, oh, wow, you know, and it's a solid thing that shows that you're the expert in your. In your chosen field.

And when you're close to closing a deal with somebody, do you ever just drop a book in the mail as.

Oh, yeah.

To get them into the. You be them into your fandom, then they receive the book, and before they know it, they're like, already getting sucked into your world about how you can impact them.

I do all the time. I send books out all the time. And if you have just one book, great, send it out. I will choose a book based on who that person is. And I've got a number of different options for a book to send out. I wrote a book called Fanocracy. It's about how to grow fans of a business. Can send that to anybody. If I know they're a Grateful Dead fan, of course they're going to get marketing lessons from the Grateful Dead if they're a fan of the Apollo lunar program. I wrote a book called Marketing the Moon that was actually turned into a movie, which is super cool. So I've got all kinds of different options to. To send to people, but having that physical package arrive in the mail. Autographed copy of the book cover, note from me. People remember that. People absolutely remember that. And like you said, Todd, you stand out compared to the other person or the other people that they may be evaluating for a similar project.

David Meerman Scott, you just hit the nail on the head that your whole entire career seems to revolve around, which is specializing in standing out from the others. Like newsjacking. All standing out, right? How to grab a news story that is in your zone of influence and steal that story and transform it into something that allows you to be the lightning rod of the whole topic. Right. I mean, like, all of these are how we end up owning our niche in our space, right?

Absolutely. 100%. Yeah. News newsjacking is basically you follow the news and then if there's a news story that breaks in a topic that you understand that you're an expert in, you create content about that instantly, maybe on a blog or maybe on a LinkedIn, your LinkedIn page, or. Or perhaps deliver a talk or do a YouTube video, whatever it might be. And then you have an opportunity to Generate interest because you are the expert in that topic, presenting content in a timely manner. But I think you're right, Todd. It's a good way to think about it, is there are a number of different ways and strategies and techniques and ideas that you can use to get noticed, generate attention. And most of them are free or nearly free. And it's way, way, way, way, way better and way more cost effective than what most people do, which is traditional advertising, spending money to generate attention. I'd rather generate attention for free or nearly free than spend lots of money to generate attention.

You know, David, as you're talking about newsjacking, it makes me realize that the people that are going through my mastermind right now, which is all about how to use video to sell faster. And I teach social media, and using video on social and video in your sales process could all benefit from a newsjacking exercise. Where that week all they should do is look for a news story that they can hijack.

Yeah.

And then go about it.

Right, Absolutely. And put that out. The faster the better. Put that out right away. It's amazing how that might generate attention. Like way more than you ever thought. You know, hundreds of thousands of views are the potential, potential, millions even are the potential for the right video at the right moment.

So when what is. Is the right angle for somebody that wants to news jack a story by adding their expert insight? And what this story really means is that like the foolproof, foolproof way to do it.

Yeah. Excuse me. Yeah. It's just about. You're the expert. You are someone who understands this particular topic. So let me give you an example, Todd. You're an expert in video. You have taught me a lot of things about how to use video. Imagine that the Republican candidates have their debate, it's coming up in a couple of weeks, I think. And imagine that there's a. One of the candidates has a real issue and makes a big, big mistake in front of the video camera. Yeah, right, right. If you, that evening, jump onto your. Create a video, put it out onto YouTube or whatever other channels you want to and provide advice for how that candidate could have done better, that might be then picked up by the news outlets who are writing that story and broadcasting that story, and they may say, hey, did you see the debate last night? You know, maybe the next morning on one of the news programs, you see the debate last night? Did you see what that candidate did? That was a big mistake. And Todd Hartley just did this great video and he shared what he. What that candidate should have done. And then they actually might even play some of your video. The thing is that you've got to be fast. You know, an hour from now is too late, tomorrow is too late. You've got to be fast on these kinds of things.

What I love about this is right behind him is a surfboard. Let's use the analogy of David and I both grew up surfing. So when a wave is building, you've got a paddle in front of it in order to catch the publicity and the awareness and the excitement. If you're too late, the wave has already passed. So make sure you take David's advice. You recognize this is your moment. Create a valuable piece of content where you can show off your insider information and then paddle out into the water and let that wave take your piece of content beautifully to the shore.

Great way to look at it. Here's another. Another way to look at it is so many people that I see trying to generate attention by basically shouting when they're ready, oh, I've got a new product. Pay attention to me. Oh, I need new clients. Pay attention to me. My products are on sale this week. Pay attention to me. Those are all ways that organizations, and it's really difficult to break through, are saying, pay attention to me because it's important to me. Newsjacking turns that completely around. And when the market is ready and looking for someone just like you, that's when you create the content. That's when people are receptive, that's when they're looking for exactly your expertise, which.

Also means be on the lookout, like know your industry. And as you see something hot happening, like if you happen to be somebody that created submarines, last week would have been your week.

Exactly right.

When that submarine blew up or whatever happened underneath the Titanic. So just know when your moment happens, seize it. And don't say sit back because it's golden for a moment and then it disappears.

I was actually thinking about the Titans submersible issue and I was thinking to myself, so many people could have commented, somebody could comment on how long can the human brain last with the amount of oxygen that was carried? There's so many different things that could have been talked about. And there were people who were quoted in the media that were various experts on the topic, but like you said. Exactly, exactly right. But that moment lasted how long? Two days and gone. That's gone now. It doesn't matter. We don't care that you were a sub captain today. We only cared and the moment that I think it was two days when they knew that there was a problem. But before they admitted that all hope was lost. That two day period, that was the only period of time that you could have done that for the remainder of human history. We don't care about your expertise. We only cared in that particular two day moment.

Yes, we thank you for your service, but from a news channel.

Thank you very much. But I don't care that you are a sub captain.

Yes, exactly. That's, that's really an interesting dynamic at play. I want to ask you about AI. And AI is a big thing. It's coming up in the election, it's coming up in, in marketing and how we remain human. And something tells me that David Meerman Scott has a very interesting and as a book writer, like what's the. Do we take these things? Should people that are interested in writing books be using ChatGPT to help them crank out sections?

So I could talk about this for a full day if you wanted to, or three days if you wanted to. Been writing, researching and writing a lot about AI. I'm an advisor on four or five different AI companies. I'm an investor in several AI companies. I'm on work with the Marketing AI Institute. I mean, I know, I know a bit about this stuff and I've been thinking about it very, very hard and long. First of all, do not, and I underscore, do not write a book with ChatGPT being the thing that creates and cranks out the book for you. You cannot copyright that, number one. And number two, it might have errors, a lot of it does. And it's just not going to put the best content for you out there. However, there's a lot of things that AI can help you with. AI can help you to brainstorm ideas. AI can help you to perhaps put your ideas into a coherent order. AI. I use almost every blog post I write. I write it myself, you know, and then I'll take a copy and paste it into ChatGPT and I'll ask it to generate headlines. I'm not very good at writing headlines for my blog posts. I'm pretty good at writing blog posts, but not so good at writing headlines. And ChatGPT will come up with headlines. That's great. That's a super great way of using AI. The way to think about it is that the content needs to be yours. But AI can be a helpful tool to help you to make your own content that much better.

Okay, beautiful. That's so important for people. I use it to help me brainstorm. I'll ask what are the I'm working on a course right now, which is how to get comfortable on camera. And I asked it, what are the top reasons that people are uncomfortable getting on camera? And it gave me a list of like, 5, 6, 7. And then I was like, they just saved me the brainstorm time. And I think of, what else did they miss? And maybe I add two more, and then I fill in the rest of the details. But I think it's a great place for what you mentioned. Headlines. And even if you're going to be brainstorming, it's super easy. And when I think of. I want to go back to something we discussed earlier.

Let me just jump in real quickly. You could have used ChatGPT, and it's called the prompt. Prompt is what you enter into ChatGPT. The more detailed the prompt, the better the result. Imagine you could have created a prompt two hours ago, just before we started to talk. That said, you are the host of a podcast for entrepreneurs. Your next guest is David Meerman Scott. Please suggest 20 questions that you could. That you could ask David to get him to speak about successful marketing during the podcast. And ChatGPT could crank out 20 questions. You know, I've got, I don't know, 150,000 hits or something crazy like that on my name on Google. So there's tons and tons of material for ChatGPT to draw from. So that's a great use of ChatGPT. And when you're. What you described, great use of ChatGPT, I just want people to be very, very wary of having it do the work of creating the content.

Yeah, that makes good sense. And I. I love how you pinpointed that area. I learned something from David before going on stage. And I. I've. Since I was a little kid, man, I've always studied speakers, and it didn't matter if I was in class. It was probably the only way I could pay attention. And then when I became a reporter, I would go to big events only to watch the speakers. I would even sometimes not even cover the event, but I'd be there to learn from the speakers. And I watched you step on stage at Tony's, and you referenced what Tony said and then referenced a speaker that just left the stage. And I was like, damn, that's good. So then I referenced something about Persona groups that you referenced.

Yes, thank you for that.

Every other speaker. And then I'm. I come on later on in the event. So David's normally like, day two, day three. I'm like, day three or day four.

And now I'm preview. You know I'm previewing you. Right, Todd? Because I'm saying. Oh, you wait. There's a lot more about video. Coming up on day four with Todd Hartley. Wait. Can't wait. You should. You should make sure you're here for that part.

I do. Because when you do that, my phone blows up. People are like, oh, my God, I didn't know you were here today. Like that kind of stuff. And then when I get off the scene stage, I always get thanked by the event planner because I'm like threading the needle through the event. And most people, you do it really well. I learned it from you. But most people just show up, do their thing, and.

And then they leave the audience.

And then they leave.

No, that's right. That's right. I think that's right. And that's the other thing. It's interesting. Then they leave so many speakers in their contract, they get hired to come and do a one hour talk. At the end, they're in the car, 15 minutes after they step off the stage, they're going back to the airport. I know you do this as well. I try to stick around. I try to have an opportunity, meet people, you know, meet people and say hello and maybe have lunch or, you know, depending on what kind of event it is, if they have a lunch or a dinner or a cocktail reception, I want to be there and. And have an opportunity to interact with people.

Well, that's part of the charm of going to an epic event is being able to rub elbows with the speakers and learn and ask specific questions to them. And as a speaker, it's also such a golden opportunity to meet people like you and I both really genuinely like people. And I'm not sure I'm going to like the people sitting next to me on the airplane, but the people at the event, I know I'm going to like.

There you go. And. Perfect.

Well, he's David Meerman Scott. There's a ton that you guys can learn from him. As you can tell, we covered the topics of books and publishing. He coaches, he finds some. Some people that have remarkable messages that need to get out to the world, and he coaches and nurtures them. By the way, David, I did this. I had a coach with my book, and without that.

Excellent.

I would have been lost.

Excellent. Yeah, no, it's good. And like I said, I've been coaching people on their first business book now for a number of years. A bunch of different people. So can't say enough about writing a business book. A topic we Covered earlier.

How long does it typically take, David? If somebody's got a.

How long did it take you, Todd? Just curious.

I'm embarrassed. Tell you. I think it took me three and a half to four years.

Yeah. If somebody has the basics of an idea and they're committed and they're able to carve out a few hours a week, it can be done in a year. The manuscript and then the process of publishing the book can take anywhere from six months to a year after that. So we're in as we're recording this. It's mid-2013. If you really, really, really, really crank, your first book will be out in bookstores, ready to hand to your mother, ready to deliver to your potential clients. And by the way, don't underestimate handing it to your mother at the end of 2015.

2025.

I mean, 2025. I'm sorry.

Yeah, yeah, that's okay. I mean, I know it's a little jaw dropping for people, but it's a big process. It'll change your life like it did for this man.

Change your life. And it's so important. It'll be. It'll be. I always tell people, this is such an important project. The title of your book will be in your obituary 100 years from now. Whenever you. Yes, your obituary.

That's such a good point. Like when I was naming my book Accelerating. Yes. What I was really doing was I wanted to hear the book said out loud. What is the name that you want to step out on? Stage 2 or every interview that you're interesting.

Yeah.

So I spent a lot of time thinking about what is the core message that I want to make sure that people think of when they think of me. You want to meet David and I in person? Business Mastery in August.

Great event.

Yeah, yeah, it is. August 16th through the 20th. It's in West Palm beach, and it'll be spectacular. It'll change your life and you'll get an opportunity to meet both of us. Davidmearmanscott.com is where you go. That's davidmearmanscott.com David, thank you for joining me again on the Todcast One, man.

Thank you, Todd. Looking forward to seeing you in a couple of months.

Yeah, always fun. David. Thanks so much. Yo, that was a powerful episode. And from what we just learned, it should be obvious how you can now implement these lessons in your life to get to the next level. Now, before you bounce, I just have three quick thoughts. First, thank you for taking me on your incredible life journey. Second, if you receive some value from me and you want to pay it forward. It would mean the world to me if you left an honest rating and review at Apple, Podcasts, Spotify or wherever you listen. I'd be incredibly grateful. And lastly, if you share this episode, whether it be a screenshot or a photo from where you're listening, anything via Instagram stories or LinkedIn, Facebook, Facebook or any of the social media sites, just tag me and the guest. I'll repost your content and I'll reply back in the comments because I love mixing it up. In fact, I'd love to share your shout outs in my feed too. Not only are these shout outs really good for you and for me, but they also help us book more amazing guests because they'll be able to see the reach that you're helping to cultivate. This is a way for you to help contribute to the show. So thank you again for listening and I look forward to earning a regular spot inside that ear of yours. Let's grow.