Short excerpt from a YouTube video (Unlocking Client Connection with Amy Yamada) featuring a conversational exchange about marketing as relationship-building. The speaker emphasizes listening to your audience, identifying their needs, motivations, fears, frustrations, and aspirations, and speaking in the audience's own words to empathetically solve their problems.
My niece and nephew know Uncle Todd's superpower is relationships. I.
Love that you spoke into relationships. Is the way that I think about marketing is the same way you do it. It is a relationship with your audience. I always like to think about if you're truly listening to our audience and hearing what their needs are, what their motivations are. So when a company or an entrepreneur or marketer knows what someone is experiencing right now and what it is that they need, what is the gap that they're needing to fill, then they can really be empathetic and compassionate and be able to solve that problem, to fill that gap. Think about what is it that they are thinking. So initially just think about or identify what is it that they're thinking? What is it they're saying in their own words about their fears, their frustrations, their aspirations, and then speak into the way in which they are thinking about it.
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