This YouTube interview (host Todd Hartley; guest Matt Clark) discusses using LinkedIn to book highly qualified meetings. Key points: LinkedIn offers superior, up-to-date profile targeting because users maintain resume-like profiles; engagement on the platform aids discovery; and high-caliber professionals prefer concise, direct outreach rather than low-cost funnel offers.
If there's an opportunity for your business and it really doesn't care what business you're in, almost every business will benefit from LinkedIn engagement over almost any platform because of targeting and the way People keep their LinkedIn profile up to date because it's basically their resume. And LinkedIn has more up to date profile targeting than anything else. More specific, it is the place where I spend most of my time on social media, adding value into the world, being discovered. And Matt, I want to talk with you about LinkedIn, bro. What is it about LinkedIn that makes it extra special for entrepreneurs and business leaders? For.
Me, LinkedIn is amazing because I like to get to the point, okay? And because it's a professional platform, everyone that you're talking to there likes to get to the point as well. Now, don't get me wrong, funnels and everything are great. They work for some businesses. But when you're in a professional network and you're trying to work with business owners and higher caliber people, they're not going to go through a funnel, they're not going to buy your $27 thing.
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