Tod Maffin pulled his sticker video after store workers said it added to their burden. The real power lies with corporate buying teams in Toronto who decide what gets shelved. He's asking for practical ways to pressure executives and support frontline staff, not tactics that make their jobs harder.
Chapters
I took down one of my most popular videos today. One with thousands of comments on it. A recent one. The sticker video. That's the one where I shared sticker templates you could print and put on produce signs that claimed to be Canadian produce but were actually American, or on shelves to point out American-owned brands. The cards to hand store managers are still on the site if you want to download and print them. To be clear, nobody asked me to take those videos down. But a handful of comments came from store staff who pointed out they are already stretched thin. None of this tariff mess or Buy Canadian push is their fault. The people who actually need the pressure, right, those people are not in the stores. They're in the head offices. They're in buying departments in Toronto. That's who decides what gets stocked in big chains. The executives. Who, who only see Canada as a revenue stream. So here's the question: how do we support the store folks on the ground who want to sell Canadian and at the same time put heat on the decision makers who couldn't care less? The petition is not going to do it, stickers aren't going to do it. So how do we make that happen? Think of this comment section as the kitchen table. We'll figure it out together. Like, buying Canadian is not about today's groceries. It's about tomorrow's Canada. Every dollar we spend decides whether our kids will inherit a country of makers or a country of resellers. So how do we do it?