IGTV is here. Now what for digital marketers?

So YouTube's Instagram killer is here. How will it affect your marketing plans? Plus, some creepy Facebook patents got leaked, and YouTube's got some really cool tools coming out for us marketers. Let's do this. Hello to everyone. Welcome to June 29th. It's Friday. I'm Tod Maffin. This is This Week in Digital Marketing. Hello to those of you watching on the live feed or watching later on on YouTube. As you can see, if you are not on the podcast, my desk is installed. It came over from Vancouver. It took carpenters to put it all together and so on. Studio is still being built in the back, so we're getting there. We're getting there soon enough. All right. Let's kick this show off on the road, shall we? So, let's start here. There's a little link if you're watching this on Facebook. There's a link down pinned to the bottom. If you click that link, you'll get a chance to preview it. It actually sends out a little tweet that helps spread the word. And it does help. So if you have a moment and are able to click that link, that would be super appreciated. If you are on the podcast or listening as a podcast, you're missing a whole ton of stuff, notably the visuals. We do this live. Every Friday on Facebook. You can find out how to watch yourself. Just go to thisweek.news. That's where you'll be able to watch this episode so you don't miss out on the screenshots and charts and stuff like that. But regardless of how you're listening or watching, that website will let you get a reminder about an hour before we go live with the full upcoming agenda. Once again, that is at thisweek.news. Here is what we've got. Hi Jen, hi Jocelyn, who is once again staffing the EngageQ account this afternoon. So here's what we got. Lots to talk about. Instagram TV is here, so how do we use it as marketers? I'll walk you through the basics of what Instagram TV is. There's a lot of people think they know what it is, but they don't quite, so we'll show you if you, if you want to catch up on that. Interesting hashtag study. You know, there's always been this kind of question: should we put our hashtags in the comments section, or should we put our hashtags in the caption? Which performs better?. And as you will see in this small sample size study, it depends on whether you want likes or comments. Over on Twitter, Twitter is now adding the ability to spy on your competitors' ads. I mean, that's not really the purpose. The purpose is transparency, but it gives us the ability to spy on your competitors' ads just like we can do on Facebook now. Speaking of Facebook, Facebook has 7 very creepy patents that may affect your marketing campaign. Some really interesting stuff actually. Creepy, but you'll see how this can roll out around digital marketing and the sorts of things that it can do. If you are using a grey account, which we'll talk about, those are those accounts where it's a personal profile but it's really a person— it's the company's name. You will not be able to use API-based publishing. In other words, you will not be able to use platforms like Buffer, Sprout Social, Agora Pulse, or God help you, Hootsuite. So that's coming. Templated posts are here. This is just something I spotted in the wild, no announcement from Facebook. They are absolutely horrible. Business Manager no longer uses user splits. I'll tell you what user splits is and what that means for you. As you may have noticed, Facebook really wants you to cross-post to Instagram. I'll show you some examples of what that— of how they're trying to roll that out. There's a simpler multi-photo format. Again, Facebook never announced this, but McKenna on our team noticed it. And it's actually nicer. It's a nicer format if you're posting multiple photos in a single post. And over on Google, they have rebranded to Google Ads and they're adding some interesting new things like smart campaigns, for instance, and some nice upgrades for marketers. A/B split testing, video sequencing. So I'll tell you about those as well. So lots to talk about today for sure. As always, this is sponsored by my social engagement agency, EngageQ Digital. We just signed two clients this week: YouBicycle, which is kind of like Car2Go for bikes, and Kamloops Paint in Kamloops, BC. So welcome to those companies. Why don't you find out why some of the biggest brands in the country like the CBC and Mountain Equipment Co-op and the Grey Cup trust us with their digital marketing. Just go to engageq.com to learn more. So Instagram TV, or IGTV as they call it, is here. Excuse me. Here is basically what it is if you're, if you're not quite sure what it is. So oddly enough, it is both integrated into Instagram and a standalone app. So you can download an app called IGTV, or it's built into Instagram. Up at the top, there's a little TV icon that you touch, and the user experiences are identical. I'm not sure why they decided to run a standalone app. This is something that Facebook has, has done really since the beginning. They have, you know, they spin out all of their major functionalities into their own apps. Groups has its own apps, you know. Messenger was the first to go into its own app. Creator, Mentions, I mean, there's just a ton of them. So this may be part of their process. They— what they want to do is they want to claim a whole bunch of iPhone real estate. Perhaps they get some better analytics, I don't know. But you can download the app. There's no need to though. It's integrated right into Instagram. So for us marketers, a couple of things you should know about. These are long-form videos, right? So Instagram really, whether it's a story or whether it's a regular post, we've all— we've been limited to 60-second videos. That's the limit. That we've been able to do. And IGTV will go up to an hour. Now interestingly enough, we can, or your viewers can share these, I guess we'll call them videos, IGTV videos. You can share them as Instagram DMs. So if you see something you like, you can share it to a group of your friends via DM. There's no way to share it to your stories. Partially because stories are limited to 60 seconds. No way to share it to your, to your main feed. The format is different, it's a vertical video format, but you can copy a link, which we'll get to in just a moment. All the videos of course have to be in vertical format because God hates you and God hates me and he is taking the world's punishment out on video formats, and everything will be vertical one day. And here it is. As if you stick around to the end, I will show you Even Canada's currency is going stories format. 15 seconds to an hour is the length of your IGTV videos. People can leave comments, so this is something you should be aware of. They will go to the same part of the Instagram screen where your Instagram comment notifications come. They are not in, in the API. So what does that mean? That means that if you're using AgoraPulse or Sprout Social or Buffer Reply or or god help you, Hootsuite, you're not gonna get them. To be fair, we haven't got them, and now I think, I believe, we're not 100% sure Facebook, you know, all of these big companies when they roll stuff out, it's all very, the news releases are full of frivolity and this is great and it's amazing and there's no real details. So it's not clear when that API access will come. You know, it's very similar to Instagram DMs. They are not in the API at all. So if you are using one of these platforms to monitor your Instagram accounts, you're not able to see, um, Instagram DMs. You have to use the app. So that's most likely what's going to happen here as well. Uh, what else have we got here? Uh, there is a copy link, so people can click a little three dots and copy a link, and then you can email, you can do whatever that link, you can share it. Basically what it does is it opens up on a webpage, just like any other single post Instagram web link. It's just like that, except it's the IGTV video. So there is a way for you to cross-share, really. If you've got a campaign or you've got a marketing program that uses an IGTV video, you can copy that link and post it on whatever you like. Put it in your email newsletter. Post it on Facebook, post it on Twitter. It's just a regular video link. So that is possible. This is what the insights look like. Does not appear that the insights are into the Insights API yet. And to be fair, they just rolled, really, I mean, a couple months ago, Story Insights out. So it'll take them a few months to get around to this, if they do it at all. But you can get some very basic insights on the app itself or, or in the IGTV section of the app. But basic, you know, how many views did you get, what percentage did you watch. Now unlike stories, where stories you can see the names of people who saw it, you cannot see the names of people who saw your IGTV stuff. So what do you post? What do you put there? Well, you know, it's kind of whenever these roll out, we get with sort of longer-form videos, we kind of recommend the same things. And there it's basically the same sort of stuff. You know, interviews would probably do really well. Think of it kind of like Facebook Live rollout, right? Interviews, Q&A sessions would work well. Product demos. You may want to look into recurring segments, you know, similar to how This Week in Digital Marketing is every Friday at 12 o'clock Pacific time. I do this show. It's a recurring thing. That may be something to do. My buddy Chris Brogan is killing it on IGTV, so it's worth a follow for him. Chris Brogan, B-R-O-G-A-N. He's doing it like at least once a day, maybe, maybe a couple of times a day. And they're good. They're short little 4 or 5 minute videos where he talks about everything from book writing to why quitting is not, you know, not the worst thing in the world. Webinars may be good. Remember though that you've got— it's tough. You can repurpose this stuff, right? You can take your existing stuff and repurpose it, but remember that it's going to force you into the vertical format. If it's not vertical, it simply will not take it. Now that's different than stories, where stories will take images that are not vertical, but they'll just kind of letterbox the top and the bottom. IGTV simply will not take it if it's not video format. So I was going to test this by, by uploading this video of today's show to IGTV. So follow me on Instagram, Tod Maffin. But I'm gonna have to edit, I'm gonna have to go into Final Cut Pro and crop it down to the vertical format. And here's the other problem with vertical formats, by the way, is there are multiple vertical formats. You know, there's 9x16, there's 8x17, you know, they're all like slightly different from each other. Snapchat is slightly different than— it's just kind of, it's a little silly, so you gotta make sure you've got the right size, the right dimensions for this version of vertical. Vertical's not always the same. It's kind of a pain, it's kind of a pain, but what can you do? The world is going to hell. You may wanna consider doing Instagram exclusive. Or IGTV exclusives. That may be something to do as well. So IGTV, here for the long haul because Facebook wants to kill YouTube. That's what this is about, right? They have all but successfully killed Snapchat already. You know, when you look at the number of kids, and it is primarily kids, who were using Snapchat, it is, you know, it's decreasing. In a number of metrics. And so I think that, I think that Instagram, that Facebook wants to do what they did with Snapchat, and that is to copy it and bundle that. Now it's, it's, you know, it's different than YouTube. YouTube will come out, of course, with its own stories feature. You can already upload stuff in stories format if you want. More on Instagram. In case you've ever wondered whether you should post your Instagram hashtags in the captions or the comments. I see this sometimes from brand marketers where they'll post the text in the caption and then they'll post the hashtags as a comment, the first comment on it. Still gets discovered, right? It still gets put into discovery. My belief is having them in the comment section is not as strong algorithmically for surfacing into the discover section. I don't have any data to back that up. That's just my gut feel based on being on the platform 12 hours a day. But this study is, is, is super interesting. So now let's talk about sample size first, right? We always want to make sure that when we look at studies that it is a big sample size, and this is not a big sample size. This is a sample size from 3 accounts, only 3, with a total of 13,700 Instagram followers. That's not a lot. Analyzing 117 posts, that's not a lot. But here's what they determined. When you put the hashtags in the captions, I'm gonna say you get, but really please read this not as you are going to get, but instead when I say you get, I mean this is what these 3 accounts got. You get more, likes per post, but fewer comments per post when you put the hashtags in the captions. When you put the hashtags in the comments, you get fewer likes per post, but more comments per post. So the takeaway from this is if you want more likes, put the hashtags in the captions. If you want more comments, put the hashtags in the comments. Please test this yourself. This is a small sample size. But the first study I've seen where anyone bothered to check that stuff out— this, by the way, came from a great blog called The Social Media Lab. It's at Agorapulse. Agorapulse is actually a really good platform. It does publishing, comments, and contesting. One of the limitations that I believe it has is you can only connect one ad account to it. So if you have— if you're an agency like us and you're dealing with dozens of different client ad accounts, it's not going to work for you. I may be wrong about that, but last time I checked, you can only connect one ad account. But still worth it, still a good blog to go and check out. Twitter, speaking of just continuing on Twitter here, sorry, we're jumping now from Twitter, from Instagram to Twitter. They are going to let you see the ads of your competitors just like they have done over on Facebook. It's not for you, it's not really so that you can see your competition's ads, although you'll be able to. It's all around this, you know, American elections and all that kind of jazz. So you'll be able to do it soon, not immediately though. It's rolling out for the US federal campaign ads and then globally later on for all advertisers. Let's talk for a moment about Twitter ads, shall we? I have found Twitter ads to be expensive and not as good. That's all I'm going to say about that. That's all you need to know. But maybe, yeah, I don't know, maybe there's, maybe if you're promoting a product that uses Twitter, you know, then that's a great platform for you. Also, the targeting is not nearly as good, right? You can't target followers of a particular account. This is a shock. Shocked me. It shocks a lot of people. You cannot say, I want to target everyone who follows Lululemon. But you can say, I want to target people who are similar to people who target, who follow Lululemon. Facebook's not like that. Facebook, you want to target a brand, you target followers of that brand, not people who are like followers of that brand. And yeah, and other targeting stuff is just, it's just not great. There's no real interest. I mean, there is interest targeting, but it's general, you know. I mean, if you're, you know, say YouBicycle, our new client, which is like a car2go for bicycles, if you want to target people who like sustainable transportation, you can't. You can target health and wellness. Come on, Twitter, get your shit together. And like I said, this is very similar to what Facebook does. On every brand page now, you can go down to the bottom. This is— we're looking at the left-hand side of a page. Go down to the bottom and click Info and Ads, and there you will see all of the ads that they have run recently. Although when I tried it this morning numerous times, I was getting Facebook's version of the fail whale. You think they'd be more excited, you know, something more interesting than this, but Facebook has been really buggy in the last couple of days. It's a big platform. It gets buggy a lot. It's very frustrating. Jen says, "We had good success using their retweet ad product last November, but that they source ours to a third-person group." to execute. They will give you bet— you know, here's the frustrating part is they will give big partners, you know, big advertisers, we're talking like the top 10 agencies, the top 400 budget dollars, you know, millions of dollars, they will give those people better ad products. I talked to an ad rep from Twitter just a couple of months ago in Chicago when I was over there and yeah, and he was like— I said, "Your targeting is awful." He said, "Well, you know, if you don't go through the self-serve section, it's actually really good." I'm like, "Great, but the only people who can get to the not the self-serve section have millions of dollars to advertise. I'm glad that campaign went well for you though. That's cool to hear. So Facebook has some very creepy patents that may eventually affect marketing. Let's walk through some of them. So one patent application talks about predicting whether you are in a romantic relationship. Now normally the way that it does this, right, the way it does it right now is that you tell it. You say, I'm in a relationship with so-and-so. But a lot of people don't like doing that. So Facebook's gotta find a way around that. And so they are, have a patent for figuring out, basically predicting whether you're in a romantic relationship using information like how many times you visit another user's page, the number of people in your profile picture, the percentage of your friends of a different gender. Creepy. Another patent proposes using your posts and messages to infer your personality traits. It describes judging your degree of extroversion, your openness, or your emotional stability, and then using those characteristics to select which news stories or ads to display. You can see how this is gonna begin to pay off for us. You know, this is, this is, it's just the dichotomy of being a digital marketer because, you know, the marketing side of my head is like, This is fucking amazing, right? I can't wait to get my hands on this targeting. And then the consumer side of my head is, oh my God, this is crazy. I don't want anywhere, anything to do with this. Get me off your platform. Creepy patent number 3. This one describes using your posts and messages in addition to your credit card transactions and location to predict when a major life event is likely to occur, like a birth or a death or graduation. Creepy patent number 4 analyzes pictures to create a unique camera signature. So determining unique cameras, that's using faulty pixels or scratches on your lens. And why would they want to do that? Well, then they can figure out that, you know, someone who uploads pictures— the signature is what I'm talking about here, the signature, which is the, you know, the the composition of faulty pixels, lens scratches, and things like that, could be used to figure out that you know someone who uploads pictures taken on your device, even if you weren't previously connected. Or it might be used to guess the affinity between you and a friend based on how frequently you use the same camera. Creepy patent number 5. This one explores using your phone's microphone to identify the television shows you watched. And whether ads were muted. It also proposes using the electrical interference pattern created by your television power cable to guess which show is playing. Obviously very valuable data for television broadcasters. Could put the ratings people, you know, like Nielsen, BBM, could give them a run for their money. And this technology is creepy, but it exists already. Radio's had this technology for years and years. It used to be the way they did radio measurement, back when I started in radio, was a diary system. They would pick a few thousand people across the country. Hang on, coffee break. They would pick a few thousand people across the country, they would give them a diary, right? Like a booklet. Like this, kind of this size booklet. And every day they would write down in 15-minute chunks what radio station they were listening to. Hello, Kathleen, welcome. This is why you hear radio stations, especially the news and talk AM stations, say their the name of their station over and over and over again. Right? It's not the news, it's News 11:30 News. It's not the weather, it's the News 11:30 Weather. It's not traffic, it's News 11:30 Traffic. And the reason that they say their station over and over again is to get in your memory of the people who are filling out the diaries. So that when they're sitting there thinking, "What was I listening to at 4:15 PM? I can't remember, but I've got this News 11:30 stuck in my head." So they would get into the diaries. That's the way it used to work. Then they switched to this really cool system which uses little devices that hang off your belt, kind of like pagers, but they're listening devices. And underneath all radio signals is a signal that you and I can't actually hear but can be picked up electronically. I believe it's called the sub-band. Not 100% sure. Something like that. And so every radio station has their own unique invisible tone, and these pagers would be listening. And the other thing about that is it's more accurate than the diary system, and it also covers places where you're not at home. You know, you could be at the gym and a radio station could be playing around you. Well, you are exposed to that station. That should count as a 15-minute listen. But would you remember what station it was? Would you know what station it was? No. So, you know, as creepy as this is on Facebook in terms of having having it monitor the microphone on, you know, on your app to figure out what TV show you're watching. It's already happening on radio, but everyone will get their knickers in a twist about it, of course. Here's another one. Another patent application discusses your tracking your weekly routine and then sending notifications to other users of deviations from your routine. So if you're a parent and your child every day goes to school and back, uses the same route, and then one day takes a different route or doesn't go to school, you can get notified. It also describes using your phone's location in the middle of the night to establish where you live because they assume that you'll be sleeping. So if your phone is always in one place from midnight to 6 AM, They're gonna assume that's where you, where you live. This patent proposes correlating the location of your phone to locations of your friends' phone to deduce whom you socialize with most often. Frankly, I thought they were already doing this. It also proposes monitoring when your phone is stationary to track how many hours you sleep. Now, all of this said, Facebook always has the following statement to say whenever there is something to do with patent applications and their statement never changes. It's always the same words and those words are: most of the technology outlined in these patents has not been included in any of our products and never will be. Sure, Facebook. Hehehe. If you are using a grey account, in other words, you have an account— grey accounts are are accounts with the company's name. Now we just, uh, in the last month or two we signed a client, onboarded them, and they— the only administrator was a person who was named the company name. So what they did was they gave everyone who should have access the username and password of this fake person who was named the name of the company. This is called a gray account. Facebook hates them. They will get you in trouble if it catches you using them. They will sometimes take your page down. They'll certainly deactivate the account, which means you won't be able to get in and do anything. Stop doing this if you have a gray account. You should all be using Business Manager. And to help force us to do that, Facebook is removing the ability to post personal profiles. Now this really is about people who have companies, or they're using their personal profile as a company, all right? So they might run, I don't know, like a craft store in Campbell River, British Columbia. I don't know of one, but let's just say, alright, a craft store in Campbell River called Campbell Crafts. So they created a personal profile called Campbell Crafts, not a brand page, but a personal profile. Now that's bad for a whole bunch of reasons. One is people can't just like your page. They will friend you and then you have to friend them back, so there's extra work going on. So, and everyone, people did this, at first people did it because there were no brand pages. That was the only way to get online, but they changed that pretty quickly. Then people did it because they realized with this recent algorithm switch, Hey, Facebook is giving more credence to, um, to personal profiles, so we'll get an algorithmic boost. But you— but the other problem is personal profiles are capped at 5,000 friends. So once you've hit 5,000 fans who are actually your Facebook friends you've had to confirm one by one, um, that's it. You can't grow it. Also, there are no ad tools available. You cannot advertise at all on a personal profile. And starting now, you will also not be able to publish to your personal profile using any third-party tool. This is an email that we got from Buffer, which up until this week was the tool that we used for content publishing. And so that's it. You will no longer be able to, in a month, manage your personal profiles using whatever party, whatever third-party tool you use, Agorapulse, Buffer, Sprout Social, God help you Hootsuite, any of those platforms, if you're using it for your personal accounts, you will simply not be able to on Facebook anymore. It will just disappear. So if you are using a grey account, knock it the fuck off. Here is templated posts. I found this. This showed up when I was creating a post and it's— I have a test page basically that there's about 120,000 fans on it. It's the fan club for the CBC in Canada, the public broadcaster. And I post stuff on there that's related to the CBC. I mostly use it as a testing bed. So this showed up. Use one of these customizable templates. What does the customizable template do? It does this. It just dumps this template in. I'd like to introduce you to our employee of the month. Add the name of an employee. We're proud to have them on our team because— describe why this employee is your employee of the month. It's kind of ridiculous. Like, I don't know why they bothered really, honestly. I guess maybe someone will use it. I expect this will be gone pretty soon. And they have other ones, you know, we're creating a job and all that kind of stuff. So they're just, they're ugly to look at. Ugly to look at. One other change that kind of happened but didn't really happen, maybe they backed off on it. Everyone got this notification recently. Now you can create posts, boost posts, see business notifications, and so on in Business Manager. So if you're thinking to yourself, I've always been able to do this. Not really, you haven't really. Here's what I mean. Facebook wants you to use Business Manager, which is their primary tool for accessing, and it's better that way. You can still manually add individual people's profiles to the page, but then if you want to add them to the ad account, you've got to separately add them to the ad account, the pixel, you add them, catalogs, you've got to add them manually. What they want you to do is add them to your Business Manager. Which is kind of an umbrella platform, and then assign different users different various administrative rights. It works really well. When it's set up properly, it works great. Works really well. You can add an agency. That's how we get access to our clients' accounts. You know, unlike a lot of unethical agencies, we don't run ads under our account because when we leave, we own all that data. We don't do that because I don't think it's right. So we get access to our clients' ad accounts. We do all the work on their ad accounts, and then when we leave, they keep it all. They have all the ads, they have all the analytics, they have all that stuff. Facebook bills them directly, so they get the points. We don't take a markup on it or anything like that. Um, but the downside to it was that when you went to— previously, if you were personally added as an admin, you went to your Facebook page, you could do everything as the brand. As soon as you switched over to Business Manager, you, you couldn't do things as the brand. You've got a little link at the top that said you have to go to Business Manager to use this. So you basically would change the URL from www to the word business. Then it, then it kind of looked the same, except instead of it being a blue bar at the top, it was a gray bar, and then you got access to insights and all the stuff that you were used to. So it was this kind of two-step process, and for a while it was really confusing people because they would go in to do something on their page, like post something, and it would post it personally. Even though they were an admin. And that's because they had not actually logged in as a— logged in and done all this under Business Manager. So Facebook's announcement was basically not reverting Business Manager, but saying, hey, you don't have to be on the Business Manager side anymore. We now know that you are— that you're an admin through Business Manager, so we're gonna let you do it on the www side. So that was great, and that worked for a few days. And now it's not working anymore. And I don't know whether it's just me or whether it's just certain pages, but it stopped working and now we have to go to the www versus business. Not a huge deal. Interesting. Facebook, not always the best at rolling things out. You will notice and probably have noticed, they really want you to cross-post stuff now from your Instagram account. So sometimes you'll see this now. Share a recent photo from your Instagram account. Again, this is if you've connected your Instagram account to your, to your business manager or to your Facebook page. This also is showing up in the wild. I have not seen this personally, but this is a screenshot shared by someone in one of the groups that I'm in. You've probably seen this, the first two, newsfeed, and you can add it to your page's story because Mark Zuckerberg wants to make everything stories because he hates us all. And so now you can also share it on Instagram. And you can click all three if you want. So they really want to get— they're starting to do that. Do you want to do this for your brand? I don't know, maybe. It's a little quicker, I guess. You know, it's always better to have really good images on Instagram. And sometimes Facebook is meant for more informational stuff, so it may not translate properly. Up to you. Up to you. McKenna from our, from our team noticed this. This is one of our clients, the Sheraton Wall Centre Hotel in Vancouver, largest hotel west of Toronto. And previously when you uploaded multiple photos, we did this through a platform, through Buffer, as you can see here, what it would do is it would put one and then it would create kind of a link to the photo album. And now it puts all three in a row, which is nice. So you see all of them instead of having to click a a grayed-out version that says +1 or +7 with the other photos. We only spotted this, you know, happenstance. We took a photo of it pretty quickly. Maybe coming though. And it's nice. It's a nice change. Google AdWords has rebranded. They are now going to be called Google Ads, which makes sense. A couple of other changes. They're simplifying things, so if you use the DoubleClick, any of the DoubleClick products,, or the Google Analytics 360 suite, which a lot of you do in terms of digital marketers. That's just going to be all kind of amalgamated into something new called the Google Marketing Platform. Kudos. DoubleClick for Publishers and DoubleClick Ad Exchange will now be called the Google Ad Manager. DoubleClick used to be a separate company and they bought it a number of years ago. I've been expecting this, you know, within 6 months of the acquisition, but they kept the branding. So now they're just going to be Simplifying things, which is nice. Albert asks, I guess this is only if you're running a business Instagram account. Yes, that's right. So if you're, you know, if you, if you have a business account on Instagram, which they want you to do, to have, you know, if you're running a brand. And again, you know, just like brand pages on Facebook, Instagram business account will let you run ads, get you more analytics, all that kind of stuff. So yes, this stuff only applies on the business side of things. They're also using the ironically named, the ironically titled Smart Campaigns. They're going to be rolling that out. So you've seen this probably if you've used Google AdWords Express, which is their kind of dumbed-down version of Google AdWords, mostly for small businesses, owner-operators, people doing— it's not really— agencies don't really use this. We use the main big platform. But this kind of dumbed-down approach to creation, the sort of simpler creation, is what will be the default very soon, within a couple of days or not. I'm not sure why they called it Smart Campaigns because it's not really smart. It's kind of a dumbed-down version. And just for a moment, may I bitch about AdWords Express, which I assume they're just going to call Ads Express or Ad Express. I had, you know, we run tests all the time to determine what's stronger for our clients. I had been running a test both on the main Google AdWords platform, now the Google Ads platform, and on AdWords Express and set up a number of campaigns basically advertising our agency in 4 different cities, in the cities in which we have people, Vancouver, Calgary, Winnipeg, and Toronto, and Nanaimo. So I guess there were 5 ads. So each ad referred to the city, so it was digital marketing in Nanaimo, that wasn't the actual headline we used, but you know, something like that.. And when you clicked on it, it went to a page on our website that was specific to that city. So if you, if you were in Winnipeg, then you saw the Winnipeg ad that had the word Winnipeg in the title. Actually, I don't think it was in the title or the headline. I think it was in the body copy. And when you click the ad, you went to engageq.com/winnipeg, which was different than the other ones. Each city had their own page, which is, you know, a good standard practice for that stuff. And then I went to deactivate them on the mobile app because they have a mobile app. I love this, by the way. See this? When I work, my phone is like right here. I love these things. So I went to the mobile app and I went to turn the ad off and the little button went from off to on again right away. And I tapped it again and it was like back to on. And I couldn't turn it off. And then I went to AdWords Express on the website and I couldn't turn them off there either. So I had to call tech support, and I had to say, which is in India, by the way, and I had to explain to the person, "I just wanna deactivate the ads. I just wanna pause them for a little while." And she said, "Okay, if I understand you," 'cause, you know, they repeat it back, "you want to deactivate your account." And I said, "No, no, no. I do not want to deactivate my account. I just wanna turn off the ads in the account and keep the account the same. Do not deactivate the ad account." So she said, "Okay, fine." She deactivated the ads and then I got an email saying she had also deleted my AdWords account. So be careful with Google Ads. Be careful. But they're rolling that smart campaigns, which is kind of the dumbed-down version, out across everything. A couple of other nice little YouTube upgrades before we wrap up. Um, they're having video experiments now. So this is if you're going to be using ads, video ads across YouTube and across the other video platforms they have. They do have other video platforms. Mostly audience network type stuff. You can have experiments. They call them video experiments. Basically A/B testing. So that's nice to have. Surprised they didn't have it before. I mean, you could always A/B test yourself. But this is just built into the platform. Audience segmentation is coming to retention reports. I— this is really cool. So even organic stuff on YouTube, you can see your retention reports, which is where did people tune in? Where do people begin to drop off, you know, where was there more activity. It's sort of like heat map, it's basically a graph. Well, now you can break that down by audience segmentation. So you'll be able to say, not just overall, you'll be able to see where did the women drop off, where did the millennials drop off, and so on. So that's really nice. I think that's a smart addition that they're bringing to us. You'll be able to annotate key moments to see how viewership changes at those moments. So you'll be able to drop little markers down that the people viewing it won't see,, but you'll be able to really quickly see those markers. And if you notice a sudden decline at one of those markers and you said, hey, this marker was when I, you know, turned on my face cam, then you know people don't like your face. And video ad sequencing, also really cool. Tell your story over a series of videos. So you'll be able to set up your video campaign if you've got a number of videos. And we're going to be doing this for YouBicycle most likely, where we, you know, we want to kind of soft soft pedal— get it, pedal?— our way into the hearts and minds of people. So you don't start with just a, "Hey, download our app." You start with something warm-up. It's like about the community. And then the next video might be about cycling. And the next video might be about the app. And the next video might be about customer service and how great they are. You may have a sequence of things that you want to tell. And you've always been able to do that, of course. But you've had to do it manually. You've set it up where it's you know, you set the first one up and to run from this date to this date, and then you stop and you create another campaign. So you can do it manually, but this just basically will automatically do it. And instead of being by date, it will be by whether or not they viewed the previous one. So you can say, I have these 4 videos, I want people to see them in this order. Once someone's seen the first video, they won't see that one again. They'll see the next video, and then the next video, and the next video. So really smart, I like it. Smart move. And before we go and take your questions here on the live show, I mentioned that Stories format is going everywhere. It is even coming to Canada's currency. This is a photograph of our new upcoming $10 bill. By the way, we have the coolest bills in the world. They are made of plastic. This is a plastic case around it, by the way. It doesn't actually look like that. But the bill itself is made of kind of this really cool plastic, kind of like Australian money, I think is like that as well. It doesn't tear. And it's going to be in vertical format because millennials. Before I take your questions, I just want to quickly thank those of you— in the last couple of weeks I've been talking about this fundraising campaign that I was doing for Edgewood, which is the treatment center that I went to 10 or 11 years ago that saved my life when I was recovering from an addiction to alcohol and sleeping pills. Literally saved my life. They had a fundraiser and many of you who were on this campaign were very generous and donated. I raised just shy of $3,000, which is just phenomenal. The money goes to people who can't afford treatment. It is a grueling process. I spent months there. You live there for months. And it's tens of thousands of dollars. And if you can't afford it, the money that we raised altogether helped that. So thank you. And if you did donate, you've got an email from me. I had different perk levels. And so the email is there with your perks and with a question. I'm doing an exclusive webinar for donors. So check that out as well. And I'm especially pleased because I was the top fundraiser. Again, second year, top fundraiser. So we're gonna leave it there. Don't forget to visit the website, thisweek.news. Before we— obviously I'll take the questions that I see in here in just a moment. But you can go to thisweek.news, that's where you can watch as a video replay. You can also check out the past episodes, but most importantly, you can sign up to get a weekly sneak peek sneak peek of the agenda and a reminder to tune in. And if you are watching this on the video, there's also a link to get this as an audio podcast. So once again, this website is thisweek.news. And before we get to the live questions here on the live show, I will say goodbye to you beautiful podcast people, and I will see you one week from today on This Week in Digital Marketing. And then for the rest of you, Hello, hello, hello. Thank you, Albert. Albert says, what happened to the agency Slack group? There was— I created last year a group called Agency Camp on Slack. There were a couple hundred people in it. It was not being used, so I shut it down. It was just, you know, I would get emails from people wanting to join, so I would type out a response and I would add them manually, and they would get in there and never say anything, and it was getting less and less mass involvement. So that's what happened to it. Nobody used it, so I shut it down. Any other questions I see in here? I don't see any other questions. You guys are quiet today. Fewer people, I guess maybe, you know, in Canada we have our July 1st holiday, which is Canada Day. So you want a tour of the office? I'm very proud of it. It's a built-in, eh? So it's all built-in, nailed to the wall. I have my Kennedy memorabilia up there. I have one of the largest collections of memorabilia and things about the Kennedy assassination in British Columbia. Also something I'm weirdly proud of. I don't see any other questions, so I guess I will call it. Type a question in if you have one right now, otherwise, otherwise we will go. But I'll assume that we're going. So thank you all very much again. Thank you so much for those of you who who donated to the cause. And yeah, I'll see you a week from today for another episode. Thanks everyone, bye. Wait, breaking news. Stephen— Stephanie, Stephanie just snuck in with a last-minute question. How do you feel about location pages on Facebook for a company page? Location pages? "for a company page?" Do you mean like a head office page, like a master brand page and then individual locations for each storefront? If that's what you mean, it really depends on you. It depends on the brand. You know, some brands are store-centric and some brands are brand-centric. You know, I'll give the example of Lululemon. There are Lululemon stores that exist in the world, but it is a brand-centric brand. They don't promote their stores very much. They talk about the overall brand, right? Same with Apple stores. Now that may be different than, say, a franchise operation. Parent-child pages, yes, Stephanie. So that may be different than like a franchise operation where there really isn't a head office per se, although, I mean, there kind of is one, but really most of the business occurs in these other entities. I'm thinking things like the Medicine Shop, which is a pharmacy in Canada. Where there is a head office, but it really only exists to manage the French, the franchises. So in that case, that may be a good opportunity to have a parent-child relationship. So it really depends on the brand and your positioning. It does take a bit more setup, of course. It is a little glitchy. You have to use Business Manager to do it, but it does work. It does work. So it depends on you. I can't give you a yes or no. It depends is the answer. All right. Snuck in there with a last-minute question. All right. Thanks, everyone. I'll see you in a week.