Tod MaffinCanadian Commentator, From Far and Wide · Emotional Support Canadian

Iowa Tourism event welcome from @TodMaffin

13 Apr 2024 · 1 min

Watch on YouTube

1:05

In this brief promotional video, Tod Maffin, speaking from his home in Vancouver, Canada, invites tourism professionals to the Iowa Tourism Conference in Waterloo, Iowa on October 16th. He announces that his presentation will focus on how to create effective viral videos for destinations such as resorts, golf courses, and communities. Maffin explains that he will reverse‑engineer 50 of the world’s most successful viral marketing campaigns, extracting six recurring "genetic markers" that he believes underpin viral success. He promises to walk the audience through each marker, provide tourism‑specific examples, and equip attendees with practical tools to design their own viral marketing campaigns.

Chapters

Hi, I'm Tod Maffin here in my home base of Vancouver, Canada, home of the 2010 Winter Olympics. I'm looking forward to meeting you on October 16th in Waterloo, Iowa for the Iowa Tourism Conference. I'll be speaking about viral videos, specifically how do you create an amazing viral video for your community, for your destination, for your resort, for your golf course, whatever. I'll be breaking down, deconstructing, essentially reverse engineering 50 of the world's most of successful viral marketing campaigns. And then point by point we'll figure out what of all of those 50 campaigns are common to all of those. Those are the 6 genetic markers I call. We'll walk you through each of them, give you some great examples in the tourism and destination marketing industry, and then you will have the tools to put your own viral marketing campaign together. October 16th, Waterloo, Iowa. I'm looking forward to being there. I wish you could be here. But I'll see you then.