Tod Maffin shows how to use Mailchimp's Send to Segment feature to target specific contacts. You set filter conditions like job title or presentation field, then refresh to see how many people match. In this example, a brand-new list returns zero matches.
Alright, in this case we want to send it to the entire list, so it's this blue button here. But down in the long run, you'll be able to send it to that segment. This was the segmentation I was talking about earlier. To do that, you click on this Send to Segment button. It takes a second to load, and then you can put in all of these things. Because I've preloaded all this work for you, it's really easy. So here's what you would do. You would say, I only want to send it to people who, uh, saw me at the presentation where the presentation field contains the word closing sales. And now we can click refresh count here on the right to see how many people that qualifies for. Well, obviously it doesn't qualify for anything because it's a brand new list. Or you could say, for instance, I only want people whose job title contains the word marketing. You see how powerful.
Ten times Canada helped the U.S. with its wildfires, instead of whining about the smoke. 
