Tod MaffinCanadian Commentator, From Far and Wide · Emotional Support Canadian

Sample of Pre-Event Promotional Greeting

11 Jan 2012 · 1 min

Watch on YouTube

1:22

In this short promotional video, HR professional Tod Maffin introduces his upcoming presentation, “Recruiting the Facebook Generation: Winning the New War for Talent,” scheduled for the HRPA Annual Conference on January 28 at the Toronto Convention Centre. He outlines the challenge that traditional recruitment methods miss the highly connected, media‑savvy “Facebook generation,” who can spot generic ads instantly. Maffin promises to show how employers can reach, recruit, and retain these workers by using cutting‑edge online channels such as Facebook, YouTube, FriendFeed, Plurk, Twitter, blogs, and text messaging. He emphasizes understanding what this cohort values in an employer and offers a call‑to‑action to register via a link accompanying the video.

Chapters

Hi, I'm Tod Maffin. So like a lot of HR people, you are looking for talent. And you're probably discovering that not many of the workers you're trying to find seem to be in the places you're looking. Truth is, this so-called Facebook generation is fickle, incredibly well-connected, and media savvy. Sorry to say, they can see your recruitment ad coming a mile away. But there is a way to reach, recruit, and yes, even retain this group of highly networked and skilled workers using some of the most innovative online strategies you've ever seen. From websites like Facebook and YouTube and FriendFeed and Plurk, platforms like text messaging, blogs, and Twitter— you can ask your 14-year-old what Twitter means. I hope you'll join me for this fast-paced and even fun presentation. I'll walk you through the ever-changing landscape of social networking, what it looks like, where the people are, and more importantly, what makes these people tick. What they're looking for in today's employer. And once you've got them, how to keep them. I hope you can join me, Tod Maffin, for a look at Recruiting the Facebook Generation: Winning the New War for Talent at the world's second largest HR convention and trade show, the HRPA Annual Conference, January 28th at the Toronto Convention Centre. To register right now or for more information, just click on the link accompanying this video. Thanks, and I hope to see you in Toronto.