This Week in Digital Marketing - April 27, 2018

It's all about stories these days. And today I will walk you through the 4 tactics that will push your Instagram stories to the front of the line. That and much more on today's This Week in Digital Marketing. Hello friends, and by the way, a really funny video you want to stick around to the end. This is gonna be a short one today. Not a lot of news actually in the last week or so. Grateful for all of you. So please say hello, tell me where you're from in the comments there down below. Just type what city you're in, that way it helps me understand that this is actually working. And I will change the screen over because I forgot to do that last time. And away we go. So yeah, so today we are working on the Stories algorithm. And yes, you are seeing this irritating little box down here I'm gonna position it so that it goes, so that it kind of goes away. Great, thanks. Hi, Albert, good to see you again. Just because until we move on June 1st, I do not have my second monitor, so I can't go back and forth. All right, let's get this started and say hello to the podcast folks. If you're listening to this as a podcast, don't forget you can go to thisweek.news where you can watch the latest episode, watch it in video with all the slides. Catch up on all the past episodes. You can subscribe to get reminders, get a sneak peek of what's coming up. You can also get this as an Alexa flash briefing if you like as well. Welcome Stephanie, welcome Albert, hello Andrew. Those of you on the live feed, Rapid City, nice, very cool. All right, so as I mentioned earlier before we said hello to the podcast people, it's a bit of a short show today because it has not been that much activity really. In the last week, but some important things to do. So we are gonna talk about the Instagram stories, and it turns out some people have figured out the algorithm and there's some really cool things you can do to push your stories to the front of that line in Instagram. There's 4 things that you should be doing, and I will show all 4 of them to you. Turns out Facebook just reported their quarterly earnings and stats, and they saw no drop in usage after the scandal. That said, they are launching a PR campaign in TV ads. I will show you what one of those ads looks like. Yahoo sells Vancouver-born Flickr. There is now a way to refresh link metadata easier. Now, this is actually important for marketers, so stick around. The new Gmail is out. This has nothing to do with marketing, but it's really cool and I wanted to show it to you. Facebook is asking us marketers about boosted posts. Now, how successful they are. And the pick of the week is Woobox. If you're running contests, Facebook contests, especially, you know, comment below type contests, Woobox has a really cool and free app that will pick those for you in a really smart way. As usual, this is sponsored, run, managed, owned by EngageQ Digital, my little boutique agency. We do social engagement for companies around North America. With an incredible response time. We do content, advertising, and social engagement. We'd love to chat with you if we can help you. EngageQ.com. All right, here they are. Here is what— now this is from Social Media Today. This is what they believe, and I've done a little bit of testing on this as well, and I believe this is all accurate on getting your Instagram— that should say stories on the slide, stories— to the front. So the first one is don't overpost. Now this is a little bit different than Facebook advice. It turns out Instagram will derank you, will push you further out of the listing. Your stories will still be available but they'll be further down the line if you post all the time. You don't want to do that too much. Now that's different than Facebook where you can post every hour if you want. Facebook doesn't penalize you for it. What it does is it will begin showing the content to people who are highly engaged, right? So if you're posting every 3 hours and someone's really engaged with your brand page, they might see it every 3 hours or so. Probably not exactly every 3 hours, but they might see it quite a bit. Whereas here with Instagram Stories, it's a little bit differently. So that's one thing to do. So we're looking at a story group. Now Facebook can see, you know, it's a You know, what we're talking about here is, is posting a story group. So it's okay to post 4 or 5 stories in a single chunk, in a single day. That's not what we're talking about here. We're talking about like every day. Every day is actually bad for Instagram stories. So once a week, once a week might be the right sweet spot. Also, Instagram will, uh, prioritize your content for new followers. So when someone follows your Instagram account your stories will likely be at the front for a few days, for a few posts of yours. And the reason they do that is because they want to measure how engaged that person is going to be with your stories. Are they tapping all the way through? Are they muting you? So you get a bit of a bump for new followers. Don't post more than 4 to 6 in a group, right? So a group being in kind of a one-day type thing, and then once you've done that, wait a week as per point number 1. About a week, you know, maybe twice a week at the most. But those groups should not exceed 4 to 6 a day. The reason being, the longer your stories are, that is to say, the longer it takes to go through a story group, the less likely a follower will keep watching all of them. They might just swipe down and go to the— and ignore the rest of yours and go to the next brand or person. Instagram's algorithm watches that, and if you're— and if they do that to you, So if they don't watch all of your stories in a story group, they will put you toward the back of the queue. So keep that to 4 to 6 a day. Now there's some times where, you know, once in a blue moon you may want to post more. And we did this in fact for the Vancouver Sun Run, which is Canada's largest road race. We have been their social media team for, I don't know, 4 or 5 years now. We posted I think about 20 stories. But that was, you know, we hadn't really posted stories before, maybe 1 or 2 a month prior to that. So if you're doing this weekly, if you're posting a story group weekly, don't put more than 4, 5, or 6 at the outside in that group, and then hold off for about a week. Do include hashtags and locations. It turns out those are being monitored in the algorithm as well. This gives Instagram an idea of the type of followers that will watch. It will prioritize content for people near your location, so it's easy to do. It's different than tagging it in the regular, you know, instead of a regular Facebook or Instagram post. What you do is you add a sticker with your location. There's a little sticker location thing, and if you tap it, you can change the color of it, you can move it around, resize it, and so on. So use that, use those, and use hashtags as well, because not only will you show up in Explore, you will also You'll also be shown to people who have engaged positively with that hashtag, with that topic. And then this is important as well, occasionally go live, and the reason for that is that Facebook will move your story groups over to your live story even if it's a replay. So there you go, some early algorithmic data on Instagram stories. As much as I have always wanted Instagram Stories to just die a slow death, that does not seem to be happening. We're prioritizing it now as an agency. And you can, you know, there are some tools like Buffer is a good example of that, and Sprout Social as well, both excellent platforms. And we use both of them here at the agency. They both will permit you to post as a story. It's kind of the old school method. You can't schedule an Instagram story just like you can now schedule Instagram photos. So what it'll do is it'll pop a notification just like it always used to do saying it's time to post something on Instagram and when you see it, it'll be obviously it'll be a story because of the dimensions of it. Turns out after this huge delete Facebook movement started, nothing really happened. Facebook's usage rates, just fine. Everything's steady. Majority of users have not updated their privacy settings. Advertiser activity remains steady. So good news for Facebook, I suppose. Sonya asks, "What is the best way or where can you get an overall summary of Instagram reporting similar to Facebook?" Sonya, remind me at the end of this and I will show you the tool that we use for that. We use two tools. We use Sprout Social's tools and we use Minter. So remind me after we say goodbye to the podcast people because it's going to be a visual thing and I will show you on screen. However, that said, they are still running TV ads and I'm going to show one of these ads to you. Now let me just pop out here and pop this window back. I think I can do this. Yeah. So, oh, hey, I can— I think I can do this. I've never played a video on stream before, so I'm just hoping that this will work. I'm not confident it will work. So this is one of the TV ads that they are using.

We came here for the friends. And we got to know the friends of our friends. Then our old friends from middle school, our mom, our ex, and our boss. Joined forces to wish us happy birthday. And we discovered our uncle used to play in a band and realized he was young once too. And we found others just like us. And just like that, we felt a little less alone. But then something happened. We had to deal with spam, clickbait, fake news, and data misuse. That's going to change. From now on, Facebook will do more to keep you safe and protect your privacy, so we can all get back to what made Facebook good in the first place: friends. 'Cause when this place does what it was built for, then we all get a little closer.

So very interesting. That's Facebook's attempt at stemming what I think they thought was gonna be a tide of users deleting Facebook, and that seems to have not happened. But they're trying anyway. I hope that video worked. I've never done that before. Let me know if it worked in the comments. That would be cool. Yahoo has sold Flickr to SmugMug, which is a photo company. Not quite sure why. Maybe they're just trying to focus on what they do best. What do they do best now? Anything? Flickr started in Vancouver, by the way. Worked great. Excellent. Oh, hi, Leila. Good to see you again. The Pedge is in the house. So yeah, so we— so it was born in Vancouver. It was actually born from a company that did a virtual interactive game, and then they built Flickr out of it, and it worked as well. Albert says he's not thrilled about the switch with Flickr. Well, we'll see what happens. Ideally, when Yahoo took Flickr over, very few changes happened. I mean, obviously they put the Yahoo authentication in, they made a couple of tweaks, but the branding, the way it worked, the albums, everything, it kind of stayed more or less the same. So SmugMug would be start— smart to do that. So this is cool. It now turns out that there is a way to refresh the share attachment. So what we're talking about here is the metadata. The— when you post a link, it grabs the first image it sees, usually, the title, and a bit of description text as well. So if you make a change to that on your website, if for instance you post it and the link preview looks really weird because you forgot that there would be a link preview, you can go back to the website, if it's your website of course, change it, and now this little pull-down menu says refresh share attachment. Doesn't appear to be showing up everywhere, seems to show up in groups I have yet to see it in Pages, but I'm sure it will. There is a way to do this, by the way. Oh, do I not have that slide? Oh, I didn't put that slide in. There is a way to do that which is called the Facebook Object Debugger. And if you just Google the phrase Facebook Object Debugger, and then you paste the link in, it will show you the metadata it currently has. And there's a button that says Scrape Again.. And so when you make the changes on your website, you click Scrape Again, and it should fix it. And then you can repost. It doesn't dynamically alter what you've already posted. So you will have to repost it. But that does work. And this seems to be a quicker workaround for it once they roll it out. And Albert, you're absolutely right. This is sorely needed. I'm glad they did this. The new Gmail is out. Yay, I'm very excited. A bunch of new interesting things. Has some abilities. For instance, you can snooze emails. They've had this in their inbox app for a while now. They have a new confidential mode, which is really cool. So you can send an email that requires someone to prove their identity to sign in. It'll either send them an SMS or it'll make them sign in again in Gmail to see it. You can set an expiry so that the email automatically expires after a while. And the UI is a little bit cleaner as well. This is what it looks like now. It may not look that much different to you, but take a look on the right. You can now snap your Google Calendar automatically to it, which is great. This is my calendar for today. So we actually, I always view two calendars. So the gray is my calendar. So Prep Digital Marketing This Week. I don't know why it says that. It should be This Week in Digital Marketing, whatever. So I have a time blocked off every Friday morning to prepare the show, get the slides working, hook up all the technology, Technology. There's a block for the show, there's a block for post-production, and I've got some appointments, and I've got to work on a keynote that I'm giving in Oregon on Tuesday, and all that kind of stuff. So, we've also got a second calendar there, and that is, that is our engagement and moderation calendar. So right now, Jocelyn is behind the keyboard monitoring our client stuff. I was on this morning. Allison in Winnipeg was on earlier. So new Gmail, you can find it under the gear icon, which is in the top right and it says, "Try the new Gmail experience." If you work for a company and they use Gmail as the corporate platform, your administrator has to turn that on. So I had to go and turn on in the domain settings in the backend of the administration tool, I had to turn that on for all of the users and then they can have access to that gear icon. Really good, worth it, upgrade, you'll be happy you did. Facebook, it turns out, is now asking marketers if they are satisfied with their boosted posts. So that's nice. Nothing happens if you click no. I clicked no on this one, by the way. We had a post boosted. We were running a contest. We obviously changed the text after the contest ran. And they asked if I was satisfied. And I said no to this, partially to see what would happen, but also they underspent our budget. I think we gave them a much bigger budget than this. And they, uh, yeah, so we gave that a $38 budget and it only spent out $28, so I was not satisfied. I wanted them to push it further. I said no, and the little box that came up said, "Why weren't you satisfied?" And I told them, and nothing happened. Obviously you don't get a refund, you know, no one reached out to us. I think they're just collecting, they're just getting data points so they can chart satisfaction of advertisers. And my pick of the week is Woobox. So if you run contests, just like we showed before, on Facebook, and the contest is either like this post or it's comment below. You can do the old-school way, which is to just go through the comments and pick one, but then it's not completely random, right? And if someone has sneakily put 2 comments in there and your rules say you can only enter once per, you know, so this does that automation as well. Tanya just switched over, and yeah, the new calendar integration is really cool., and Andrew has noticed that Google Keep is there as well, and Tasks are there. One really cool thing, by the way, is if you use Google Tasks— I don't know a single person who does, but if you do— if you drag an email, if you have the Tasks window pinned on the right and you drag an email on top of it, it'll create a task out of it, kind of like Outlook does, which is sort of nice. So back to WooBox. So this is what it does, is it loads up the posts on whatever channel you have access to, whatever Facebook page you have access to. And you click Pick Winner. So we just did this this morning, in fact, for Oakridge Centre, one of our clients, shopping center in Vancouver. Here is this post right here. It was comment below, and you can see we got a lot of comments out of it, as often happen. You come over here, you click Pick Winner, and then you can select. You can say they can enter by reacting to the post, or they can enter by commenting on the post, or both. And if you say commenting on the post, it'll say users can only enter once, and you can turn that on or off. Or they can enter by typing in a hashtag. So it's really nice, it's really nice. So it automatically picks a winner. You can unpick them if, for instance, they're not qualified to win, you know, if they're an employee of the company and they snuck in or something like that. If you click message, you click right here, it'll take you right to that message. So you can comment below and say, hey, you won, congratulations. It won't actually advise that they want. You have to do that yourself. But WooBox. All right, so before we wrap up, don't forget thisweek.news, which is the website if you want to watch this again. The past episodes are there as well. There's a link as well. You can get it as a podcast if you want to. If you're not getting the Facebook Messenger reminders, you can get it there. A little window will pop up, and about an hour before we go live, I do a little sneak week peek telling people what's coming up. There's also an Alexa skill if you would rather get it as a flash briefing. And if you want to reach me, my phone number is toll-free, 855-TOD-MAFFIN. Joey! Joey's here. Good grief. All my friends. And there's Sarah. I think Sarah from Sprout Social as well. Oh, someone asked me to show them Minter and and stuff. So let me just back out here and do this as well. So let me switch to our testing account so I can show you the Sprout version of it. For obvious reasons, I can't show you our client data. Oh, and there's no Instagram account on that one. Is there an Instagram account on this one? There is. Okay, so I'll show you the reporting that we use with Sprout and why we like that. So this is the backend of their reporting tool. Move this out of the way here. I hope that worked. Did I click it right? You guys seeing this? Yeah. So this is a— hi, Sarah. So this is Sprout Social. If you're not familiar with them, sproutsocial.com. We're an agency partner of theirs. Phenomenal tool, and they do all— we use them for all the engagement and moderation. And just to give you kind of an example of sort of the workload of this, you know, we use it for all of our clients including the Vancouver Sun Run which happened on Sunday, 40,000 runners, thousands of incoming everything, Facebook comments, Facebook reviews, private messages, Instagram comments, Instagram locations, Twitter hashtags. DMs, tweets, @mentions, it all comes into one inbox where the team can assign it out, reply to it, there's a history and everything. On the reporting side, they have a really nice function where it's a group. So what we're looking at here is my wife and I run a Twitter account and a podcast, of course, called GIMP Hacks. It's kind of a fun look at the disability community. So this is the Instagram account, or the Twitter account. Instagram account does not have much on it, so I'm not gonna be able, there's not a lot of data I'll be able to show you, but that's the, oh, come on. There's the Instagram page and so on. So also used a little bit for sort of testing. So let's go to group report. What happened there? I literally have never seen that. I'm gonna refresh. Here we go. So one of the things— and remember, it's very low data because we hardly ever post. We haven't tweeted or posted in ages. One of the things that you'll notice that's really, really handy about this is that it incorporates all platforms. And you can actually add LinkedIn and Google+ and so on to here. So I'm going to look at the data, and you can select the date range as well. As well, which is also a nice feature to do comparisons. So I'm gonna say from January 1st onward. And so it groups them all, right? So you can see just by the color where your audience group— or growth was. This is not insignificant. Even Hootsuite does not have combined reports yet. It's just channel by channel. And you can get channel by channel reports and competitive reports as well, but this is great because it sort of shows you everything, you know. I don't care that the impressions were down, but, but here we can see where our engagements were everywhere. We can see where the impressions were on which channels. We get zero impressions on Instagram because I don't really care about it. And then they have separate Instagram reports as well. So you can have a look here and say, okay, since January 1st, we've had 136 followers, 11 likes, 2 comments have come in. We can find out what the increase from the previous date range was. One of the things that I wish, and Sarah, if you're still on, that we wish we could have is the ability— so right now this is— we're running from January 1st to the end of January 1st to April 27th. So it's going— all of this comparison that it sees here, 32% up, is a comparison against the previous 3-month and 3-week period, right? This is about 3 or 4 months and 3 weeks, about that. So it's almost 5-month period. So this compares— would compare to, what is that, September to December. And one of the things that I wish that Sprout had is the ability to compare against the same date range. So that's really important, especially in retail. You know, we work with a lot of shopping center clients and retail clients, and when we do a run, when we do a search, you know, we take a look at December, and we look at December 1st to December 28th. Actually, let's— a better idea. Is to look at the month of January. So when we look at the month of January and we compare it against December, January looks awful, but only because December is Christmas. It's a huge shopping period. And so it's better, let's say if we're measuring December, I don't care as much about how it performed against November. What I care about more is how it performed against last December. Last period. That's something that I don't think Sprout has, but I hope that they will put in. So you can get— and unfortunately, you know, it's not showing what the top posts are because there just aren't top posts, right? We don't use this, but it would light up. You can find out what the most engaged hashtags were. Instagram impressions, you know, we just don't use it that much. The other tool that we use quite a bit, and I'm going to flip back here a little bit so I don't expose any client data. Is called Minter.io. A little more comprehensive, but a separate service, and both of them are paid services, of course. And what's different about this is that it includes stories. So you get access to stories, and you get some optimization information about what it— I think it's probably the most significant analytics tool out there, or the best analytics tool if it's just— you're just looking for that. So we're gonna look at my analytics, which are usually terrible because I just don't give a shit. So let's go the last 6 months or so. Zoom this up a little bit so you can see it better. So this is my personal Instagram account. Now, you know, the reason that it's not a big deal is that my personal Instagram account is usually cat photos, video games. Oh, this was cool. I got to be in the pace car. I got to hang out the sunroof of the pace car during the Sun Run so that we could have Instagram Live running. That was really cool. So yeah, it's food that I cook and all that kind of stuff, photos of my wife and things. So it's not a business account per se. But this lets us have a look again, the total followers, the growth of the total followers. If you don't like it that curvy, you can select it by week so you get a bit more granularity to it. And it'll pull that data up as well. You can also select by day. I'm just not gonna do it because it takes a little while to kind of get all that data going. So, you know, my followers have gone down, which doesn't surprise me at all. It shows you what your gain and loss, the genders, ages. Some of this you can get from Sprout as well, but it's certainly more. And then you can go into posts and find out what your posting history has been like, where your interactions have come from. Where your video views have come from, your impressions. This is great that we're finally getting impression engagement data out of Instagram. We never used to before because they just didn't expose it. Your post engagement rate, that's actually a really important metric because it's less about how many people you have and more about what are the people that you have actually doing. So, you know, it's kind of been all over the map as you can imagine. Top posts by engagement. I've never— this is a surprise to me. I've never looked at this actually. So top post by engagement was this video, probably because it was a boosted post, that's my guess. A photo of a cat walking away from a Christmas tree, random stuff like that. But it also does stories. I don't do that many stories, so there's not going to be a lot of data in here, but this is great to be able to measure as well. And I don't think Sprout Social has stories. Stories yet. So these are— oh, really? I published stories? Wow. So again, impression data on stories, replies to videos, but there's some different types of numbers, right? So, you know, we can have— we can measure exits now. So how many times did someone swipe from one of your stories to someone else or return to their feeds? That's really negative feedback. How many people did the opposite? They tapped forward. How many people tapped back to see what you had before? And what are your top stories by impressions. So this, like I just posted this one 2 days ago and it's my 3rd biggest story. Optimization is also really, really nice in this. So you can find out your best time to post based on when your audience was interacting with your content. Now that's really important because in a lot of cases these best time to post tools will show you best times of day when your audience is online. And we don't really care about that as much as when are they interacting with us. Now, if you don't post a lot, that data can be easily skewed. But Tuesdays at 3:00, you know, it does look like 7:00 PM seems to be a nice warm spot, maybe 6:00 and 7:00 for me. Best time to post if you want engagement. So Tuesday at 3:00, the reason that this is such an outlier, I'm guessing is there was probably a promoted post or maybe just one post went crazy viral. You find out what filters work best as well, so lots and lots and lots of data. Your profile, how many people have visited your profile, how many people clicked on your website. And this is actually clicks during the period. I wasn't even aware they were measuring this, so this is great. And no one clicks because I don't, don't have any. Um, oh, this is in the Instagram bio. I'm sorry. So this is your Instagram bio. So they will create— you can put this in here, minter.ly/whatever you like, in your Instagram bio as your URL, and then it will measure how many people clicked over. I actually have my own one at toddmaffin.com/igbio that I put there, and the reason for that is that on mobile if we have a look here, we can see this is what pops up, is really easy links. So if you're on Instagram and you hit on mobile, you get that. On other— oh, that's what the reminder looks like, by the way. I really should disable that for this page. On other platforms, when I have like an about me link, I use toddmaffin.com/connect, which is a bit more widescreen. It's obviously responsive if you're on mobile. But it kind of contains more information, right? So it's just kind of a good page to have. I've broken out business stuff versus fun stuff. So there you go. I hope that answers your question. Sprout Social is really good, especially because you can overlay other channels onto it, and it's part of a huge package of other stuff that they offer. You can have it automatically do reporting as well, which is nice. So you can set it up once you've got a report that you like, you can say export and schedule this export. So you could say that I want this automatically to go every week to— who do you want it to go to? Do you want a copy sent to yourself? Do you want it every month? And so on. If you're with an agency, you know, we have some clients who want that automated thing. What we generally do is we generally— let me bring my camera back here. We generally run the reports manually and then provide some context and explanation. Just because the numbers can be a little overwhelming, especially in the group report. So we can provide some context. You know, when reach dropped about a month or two ago after Zuckerberg pulled that lever, we were able to provide context and show them some news articles and say, "Listen, it's not just you. And in fact, your reach dropped a hell of a lot less than most people did." That's certainly helpful. Sonia, you're very welcome. I'm glad that was helpful. Any other questions before I head off? It's really warm in Vancouver now. If you're ever curious what the temperature is in— I just added— I got a really cool— I like tinkering with things. And I found a really cool plugin for WordPress. And it will look up and give you the weather currently. So we have 5 locations: Vancouver, Toronto, Calgary, Winnipeg, and soon-to-be Nanaimo. And these are the current forecast— this is what's currently happening in those things. This is not true. It's not misting in Vancouver. I don't know what it's talking about. It's a hell of a lot warmer than 12 degrees. So maybe it's not. Maybe it is misting. Albert says rain is coming. What do I know? So that's it. Anything else I'm happy to chat about? Otherwise, we will say goodbye and see you in a week. I'll wait for a couple of more. Enjoy my Arnold Palmer. Wrong path. Oh my god. Alright, I will stick around in the comments if you've got any other questions or anything like that. So thanks everyone for dropping by. By the way, there is a link down at the bottom of the slides, bit.ly/toddtweet. It's also pinned to the comments. Anytime you're watching, if you click that, probably on— as long as you're logged into Twitter, it will let you tweet out little things asking other people to come and watch. Andrew says, have you been following Google's renewed interest Google's renewed interest? I follow the podcast scene pretty closely. No. I have not been seeing Google's renewed interest. I'm gonna look into that. Joey, my friend, always good to see you. Please tell me if you make it to Vancouver soon before June 1st, or if you're on the island. I miss hanging out with you, man. I haven't, Andrew. I'll look into that after this is— I've got a couple of ad plans to write and some work to do, but I'll check that out. All right. Thanks, everyone. I will see you again. Pacific Content— oh, Pacific Content has a 5-part blog series on it. Ah, OK. Pacific Content, by the way, really cool company. I'll give them a bit of a shout out as well. Based in Vancouver, they are Founded by and staffed by the cream of the crop brain trust of CBC Radio. The two heads are Steve Pratt, who founded, who headed up CBC Radio 3 and really launched a lot of that incredibly innovative radio stuff, including on-demand, including podcasting. And Chris Boyce, who used to be my boss when I was at CBC Radio. Phenomenally talented audio producer, used to be the head of CBC Radio. He was just a lowly producer at DNDO when I worked there, but he became head of program development and then became head of radio. Dan Meisner, incredibly talented. Such a good group there. So it's pacific-content.com, I believe, and they produce— they're kind of like Gimlet, if you're familiar with Gimlet in the US. They're a podcast company. The difference is that Gimlet produces mostly shows for the public that are advertising-based, and then they have a wing called Gimlet Creative where they create these branded podcasts for companies. Pacific Content just does the branded content side. So they do a podcast for Slack, they do a podcast I think for eBay, I believe Firefox. So some of these podcasts you're listening to may be presented by Pacific Content. But I will check that out. Thank you, Andrew. And thanks everyone. I'll see you again in a week. Bye.