The segment reports on British Columbia's aggressive recruitment drive targeting U.S. healthcare professionals, featuring televised ads and a food‑truck outreach in Seattle. The province claims over 140 doctors, nurses, and nurse practitioners have accepted offers to relocate, with numbers expected to rise. The story follows Brandy Fry, a veteran RN from Southern California who left a Los Angeles‑area hospital to work at Nanaimo General Hospital. Fry cites the universal healthcare system, welcoming communities, and, critically, the political climate after the 2016 U.S. election as motivations—she wanted a broader, less polarized environment for her son. The piece highlights personal testimony, recruitment statistics, and directs viewers to a full report on YouTube.
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BC is running ads like this in the United States.
More news from Washington today.
To recruit nurses and doctors.
Come to BC. It's a place with welcoming communities full of opportunity and a universal healthcare system that puts people first.
They also recently took this food truck campaign to Seattle. So I wanted to know, is it working? Turns out it is. The province tells us that more than 140 doctors doctors, nurses, and nurse practitioners have accepted job offers to move here, and that number is expected to grow. I met one of those nurses. Her name is Brandy Fry, and she had worked as a nurse in a hospital just outside Los Angeles, but she recently packed up everything and moved to Canada to accept a job at Nanaimo General Hospital.
Here's some of what she told me about that decision. My whole life I've been born and raised in Southern California. I've been an RN for 20, close to 25 years. I've worked in labor and delivery. I've worked in the emergency department, um, in trauma. So why come to Canada? When I started thinking about the abstract ideas that I really had that were really part of me, like people are kind, um, that, uh, justice will win in the end, and do unto others as you would have them do unto you, all those things, those were things that I kind of like in my heart of childhood hearts, I truly believed that that was the world I was living in. And then it just changed, like, almost immediately when Trump came into office. It was like everything turned just so vulgar and ugly. And I started looking at my, my son Bruce. I didn't want him to have to grow up in a world where there was just such a narrow perspective. I really wanted him to be able to enjoy life and be who he is and, you know, experience things from a broader perspective. And I just didn't see that happening. I really didn't see that happening. My colleague Margo put out this, hey, on LinkedIn, we were on LinkedIn, she was like, hey, if anybody wants to or is interested in, you know, moving to Canada, you know, here I have this friend. And I was like, that's it, that's it, that's where I'm going, Canada. I'm going to be a Canadian, you know, I'm— get the van, almost up.
If you If you want to hear more from Brandi or the others that we spoke to, check out our full report on YouTube.
