Carving out your career in the ski industry - Demelza Clay

21 Dec 2022 · 89 min
Episode

21 Dec 2022 · 89 min

0:00

In this episode of the Big Picture Skiing Podcast, host Tom Gellie and co‑host Sam interview Demelza Clay, a veteran of the ski industry who has worked as a heli‑ski guide, demo team member, race coach, ski school manager, and surf coach. The conversation begins with Demelza explaining why she took a sabbatical after a decade of back‑to‑back seasons, citing burnout, a desire to learn Spanish, and the need for a break from the relentless 4‑months‑on/2‑months‑off cycle. She recounts the logistical challenges of seasonal work – visas, housing, cost of living, and seasonal affective disorder – and how these pressures shape career decisions. Demelza then offers concrete advice for newcomers: continuous learning through courses, humility, seeking mentorship (especially for women), and embracing the broader outdoor industry beyond skiing. The discussion shifts to the rise of online coaching, where Demelza praises the Big Picture Academy’s video‑feedback platform for its efficiency, repeatable feedback loops, and ability to reach athletes worldwide, while noting the loss of in‑person interaction. She describes her background in leadership coaching, positive psychology, and neuro‑plasticity, explaining how reframing self‑talk and focusing on “moving toward” goals improves performance. The hosts explore the erosion of fundamental ski skills (e.g., turning on straight skis) as equipment evolves, and Demelza emphasizes the importance of teaching basic edge‑control and steering. Representation and gender balance are highlighted, with Demelza urging women to find mentors and noting the impact of visible female role models like Shelley Giles. Additionally, Demelza shares her personal journey recovering from a serious knee injury, detailing her rehabilitation protocol, biomechanical adjustments, and the importance of mobility work. She also discusses the role of fundamental drills such as javelins and storks in diagnosing and correcting technique imbalances, likening the process to dressage. The episode concludes with calls to apply to the Big Picture Academy and reflections on the joy of skiing as a lifestyle.

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