5 Easy Ways To Optimize Social Media Profiles To Attract Devoted Podcast Listeners

Get off the marketing roller coaster and get on the automated fast track to digitally market your brand everywhere. Now join podcast producer Tom Hazard and Inc. Columnist Tracy Hazard as they share easy content building formulas and smart cut secrets proven to fuel hundreds of blogs, podcasts and brands with bingeable original content. Join the conversation on how to get your message out to the world. Be original, be heard, promote with power and purpose. Feed your brand.

Hey everyone, welcome back to Feed your Brand and the Potatoes coaching call. And we are doing a masterclass because we are mid Social Media Month and in Social Media Month here we are talking Profile optimization. Five easy ways to optimize social media profiles and attract devoted podcast listeners. Because obviously that's really what we want to do here is, you know, we're going to update our profiles and we're going to do all of those things. But if we're not attracting the right people, and I'm making the assumption here that attracting the right people for your show is attracting the right people for your business. If that's not the case, then we probably have to have a much more complex discussion about podcast, Facebook pages or channel pages on any kind of social media. And you need a little bit more complex strategy as if you're running multiple businesses and you have to look at your private profile a little bit differently. And that's one of the things that I'm actually dealing with and incorporated right now into my personal side of things. Because I'm a multiple host, right? I am a multi host. I'm a host of the Binge Factor, I'm a host of feature brand Tom and I have a new one starting called the Next Little Thing. All of those things are coming together. So figuring out how to optimize our profiles is actually first and foremost in our mind and we're going to be doing something about that right now. So I'm going to share my screen and I'm going to get going with the.

Hold on, it's not letting me move it. There we go. Get going with our presentation on how this is, how this works and what kinds of things we're going to look for in our profiles and going to see what might things you might want to update as you consider and evaluate. So remember last week we did an audit, so that's really important that we check that audit and we've done all of that. So I'll talk about that in a minute and remind you how to do that. It's really hard to stand out today. Like I think we talked about that last week when we were talking about social media and in general and the bad conversion rates, but when we think about all of the profiles out there and everything that's going on out in social media and everything, there's 1.62 billion users on Facebook, right? That's a lot. And I think my number might be a little old. And 88% of them are not there to see your messages. They're there to keep up with their friends. Right? They're there to keep up with their family. They're there to keep up with the hot issues of the day, whatever it is that they're utilizing Facebook for. But they aren't necessarily there to get your push messages in their face, right? They're not there for that purpose. Eight billion videos are viewed every day. 85% of them are watched with the sound off, so they're not getting all of your messages. Only 11% of Facebook posts get any reach each day to your listeners or to your viewers or to your followers, your fans, your friends, whatever you want to call them. Livestream is four times more likely to be watched, and that has a 35% push on that. 1.74 billion websites are listed on Google. There's 31 million YouTube channels, and 4.75 billion pieces of content are shared every day on Facebook. You know, that's just really hard to make sure that you're going to stand out amongst that big crowd. So. So we want to really remember that we don't care about standing out amongst the entire crowd, right? We only really care about the audience that we are going for. Our right. Fit audience. Right? We're caring about our audience, their interests and pain. So the first thing we want to identify when we're about to review our profile is actually who is looking at it. Who's the ideal person that is going to look at this profile? That's what we need to care about the most. Not what we think, but what that person that we want to reach who's brand new to us. Because, you know, frankly, our mom already friended us, so she's not our audience. Right? We're looking for the people who don't know us yet. Those are the ones that are going to see our profile. So when we're going for profile optimization, it's like it's a cold calling card, right? So we know these are for people who don't know anything about us, not the people who already know us. Because how many times have you met somebody at an event and you just click from friend and you don't even really review their profile because you met them in a networking event or met them somewhere, right? So you don't need that if you're already in connection with them in some way, shape or form. You need it for someone who's searching cold and looking for things and then, and, or reading a post and then they want to say, well, who, who wrote that post? I'd like to see more about them. Let me click on their profile and find out more about them. So that's our ideal audience, is someone who doesn't know us yet, who'd like to get to know us. And we want to be really focused on thinking about their interests and their pain so that we attract them to it because we have some goals. So remember last time we were talking about our overall social goals. Well, now we're talking about our social goals that are specifically to profile creation or our profile optimization, as we're calling it here. And remember, I'm going to go back because everyone has different goals. I told you, I'm at a different stage where I'm starting to incorporate more of our brand, more of our podcast. I have a different set of profile goals because I've been doing this and my social media is mature because I've been doing this for, well, on LinkedIn for over a decade and on Facebook since 20.

I guess it would be 2014ish, 2013ish, something like that anyway. And 2011 on Pinterest, like, so these things are pretty mature for me. They're not new, so. But you might be starting something brand new. Maybe you're just starting an Instagram account or you're just starting a Facebook or you're really revamping and rebranding everything. So these are what I call the starter social media profile goals you should think about. First off, we're attracting the right people so we understand who they are. We got their interests and their pains and we, and we get that they're our ideal prospect. And then we're moving to how we do attract them. The second thing that we want our profile to do is invite them to hit the friend button, right? We want to invite them to hit connect. That's our goal of our profile. And the third thing is, over time, we want it to build a relationship. So if they're seeing a lot of posts from us, they friended us sort of casually, but they're seeing a lot of posts from us and they want to learn more. Now they have an opportunity to learn more and to build that stronger relationship. Because at the end of the day. If we're not building a relationship, we're actually not using social media properly. Right. It's social engagement. It's social interaction, social networking. Right. We wanted them to turn into touch points. And we want to build a relationship with all of our fans and followers and our friends. Right. So that's our goal, to attract the right people, invite connection, and then build a relationship from there. So the next part about what we're doing here is we're really looking at our profiles as a pretty crowded trade show. This is my favorite thing from T.R. garland. He came on my Feed your Brand show, and I think he came on the Binge Factor as well. And T.R. garland talks about LinkedIn like a crowded trade show. Right. And your.