Tracy Hazzard advises podcasters who have long delays (beyond ~4–6 weeks) between recording and publishing to add a midpoint email touchpoint to maintain rapport with guests. She recommends timing it at the midpoint (e.g., two weeks into a four-week delay), including a target publication date if not previously provided, thanking the guest, reminding them to engage on social, and optionally asking for ratings/reviews.
Chapters
So some podcasters have a long delay between the time they record their guest interview and the time they publish their podcast. I have clients who have six months or longer in between that date of recording to publishing. If that's the case for you, if you're longer than what I would say is four to six weeks. If you're longer than that, you may want to create an additional touch point at some time in that stage. So if it's four weeks, maybe it's at the two week mark. If it's six weeks, maybe it's at the three week mark. Put it at the midpoint of it and you want to have an email touch point, remembering how great the interview was with them and making sure that you let them know that you're really excited about this publication. And so if you didn't give them an indication of their publication date at the time they were recording with you, you didn't say, oh, this is going to publish in June. If you didn't do that, that might be. The ideal type of email to create is an email touch point that says, here's your target publication date. Be looking for an email from us on this and remind them of how great it is and thank them again, remind them to.
Like you, friend you, go everywhere on social and connect with you. You can add that in there, ask them to rate and review your show. But if your goal is to establish rapport and with your guest, then having this touch point, if you have an extended period of time between recording and publishing, is essential to maintain that relationship.
