Tracy Hazzard demonstrates how to update a LinkedIn headline, including using the "additional name" field (good for parenthetical keywords), cautions about LinkedIn's AI rewrite feature, and a note that the headline now allows up to 220 characters (including spaces), useful for including podcast titles or other keywords.
Now, the next most important thing is this headline. See where it says intensive content marketing and podcast production right there. That headline is in the profile settings here. And you can go down and you can use I like the additional name. I'm just going to show you that here. See the additional name. You could put something in parentheses. Great way to work in some keywords. Mine says former Inc. Columnist. We see those all the time. Which drives me crazy because itunes is out of date as it is. If you put that, I won't, I won't accept your friend request. Don't be pushy here. Put something that you're an expert in, whatever it is that's important from a keyword standpoint, but don't be pushy. Here's the place right here that you can do this. Now, what I discovered is it doesn't tell you how many characters it is, but it's 220 characters including spaces. Okay. It used to only be 120, so I actually just upgraded mine and added a whole sentence. So I got to add I'm the host of the Binge Factor and feature brand. Which is really great for you to be able to have that extra space to add your podcast right in the headline because that's going to do you some good if you're trying to seek guests out there. So this is a great way to do it. I do not recommend you click the write with AI button because every time you do it, it goes and it tries to give you your title of your most. It's like, oh, CEO and co founder, like cto, you know, it's just not. It's not any good. It's trying to revert you to a very resume styled thing. Not really what you want for a headline. So don't use that. I'm just going to go and copy over here where I wrote yours already.
And drop that in here.
And then I'm going to save it. Okay.
There you go on that. So the intro's now saved. When I remember again, you have to refresh over here to get it to show up. There you go. It does. Look how great that is. It's fitting, it's perfect.
