Tracy HazzardDirector of Applied AI & Co-Founder of Podetize

Social Media for Podcasters: Which Platform Should I Start With?

Name: Social Media for Podcasters: Which Platform Should I Start With?
Uploaded: 2023-12-11T01:25:00+00:00
Duration: 19 s
Channel: Tracy Hazzard
Description: A short YouTube conversation (hosted/created by Tracy Hazzard) advising podcasters which social platforms to prioritize. Main guidance: for B2B audiences…

11 Dec 2023 · 0 min

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0:19

A short YouTube conversation (hosted/created by Tracy Hazzard) advising podcasters which social platforms to prioritize. Main guidance: for B2B audiences use LinkedIn (described as the most mature/professional platform); for consumer audiences prioritize Facebook then Instagram, with younger audiences on Snapchat and Pinterest. Tracy Hazzard emphasizes Pinterest's effectiveness for podcasts because it's image-driven and supports video clips, audiograms, cover art, and episode-specific images.

If it's B2B we're talking about, then it's going to be LinkedIn because that's where the professionals hang out and they don't have to deal with the, the craziness, the shenanigans that go on with the other platforms. I would call it the most mature platform.
And then from there it's really audience based. You know, Facebook would be next, Instagram would be after that. Then the younger generations are all hanging out on Snapchat and Pinterest. And Pinterest is still a thing. If you have products, that's one of the most highly discoverable platforms for the younger generation to find products. So, you know, it's really dependent upon the age bracket, I think, of the audiences that you're going for.
Pinterest does really well with podcasts. I have actually really robust Pinterest over there because it's so visual, because you can do the video clips, you can still do audiograms if you don't do video clips and they do play over there. And then you have your cover art, right? Or, and we do episode art. So there's one for each episode. And so it's very image driven and that it works well over there.