Transcript excerpt from a Tracy Hazzard YouTube video describing a collaboration strategy for promoting podcasts across social platforms. Hazzard explains an Instagram "collab" (two creators posting the same content, tagging each other) and analogous cross-promotion tactics on YouTube (shorts linking to full interviews and editing end screens to suggest the partner video).
And so when I say collab, that is very much an Instagram thing. It's an Instagram term. But think about it like this. I invite you on my show and then I go on your show. Now I have two shows back to back that I can promo on social media. So I promo each one of them separate when they air, but now I promo them together. I've got a third piece of more powerful content. We're both tagged in it because sometimes your guest doesn't do a really great job of sharing their guest interviews. They just don't, you know, we have to push them to share it. But now I've shared their show. So I've shared their show and my show, put them together in a, in a post. They have to share that one out. That would be silly for them not to share a promotion about their own podcast at that point in time. So that collab model of doing it and doing it properly, where you let them know ahead of time, hey, in the next hour, you know, let me text you or let me let you know, I'm going to collab, you have to accept the collab on their end. It now has a power boost within Instagram and that can really help you boost both your shows at the same time. So that boost can be tremendous on social media. And when, because you might do a clip from your show and a clip from their show, that doing that in that way can be also a power move in terms of getting the algorithms to work in your favor on Instagram. This also works really great in YouTube. So a YouTube isn't. Doesn't quite work in the same collab. But if I do a short of my clip from being interviewed on someone else's show, and then I link to the original show, even though it's not on my channel, YouTube is going to make a tremendous boost out of it because I'm boosting long tail content from short content. So I'm boosting it like a teaser. And so you can do both directions. You can do it to each other's shows to, you know, so here's a little short of me on this person's show and here's the interview I did with him. Like, and so, like, you're kind of cross doing that and creating a cross collaboration across YouTube. They love that. Because what do they want? They want their viewers to just dive in and stay in YouTube as long as possible. So if they can go from one piece of content to the, to another, real powerful. And the other thing you want to do is at the end cards on YouTube when you, you know, go back because you can edit your. So let's say my interview with Pat Flynn came out first, so I can then, once the interview on of me on Pat's show airs, then I can go and alter the end card and say up there, hey, now, suggest this one as the next video. So now it's a double video. It's a double header.
