This content was created by Tracy Hazzard. This content was uploaded by Tracy Hazzard. This is a YouTube video titled "Stop the Social Media Doom Scroll for Greater Audience Engagement" created on October 9, 2023, featuring Tracy Hazzard discussing strategies to increase audience engagement by creating content that stops users from scrolling past it.
The main point of what we want to talk about today is creating greater engagement. And the main thing that you need to do when you're creating greater engagement is to get to stop the doom scroll, right? To stop the scrolling, to have it just stop going through and having them skip what you're saying. We want to stop the scroll, we want to have a feed stopping post, right? Like that's the goal of it. If we get that far and they stop and you've got great, valuable, interesting information, there's no way they're not going to engage at that moment in time. They're going to remember it, they're going to come back, they're going to follow you. Something is going to occur when you provide value there.
