Why Fellow Podcasters Make Great Guests For Your Show

It's easy for someone to pick a guest who's already been a podcaster because they understand intimately what us podcast hosts are struggling with, audience growth, how we want to converse on there, the fact that we don't want to have a lot of selling. They get it. And because they get it, they're easier to select as a podcast guest. That's one thing that happens. But here's what I really know. If I swap shows, I go on your show, you go on my show, and we have the same audience, we're both going to grow. It is not a win lose proposition. It is a win win proposition. Tom, why is that? What's the stat that makes that so powerful? Oh, you said the same audience. And I just want to make it clear to our listeners, you don't have the same exact audience, the same exact subscribers or listeners, but you have the same profile audience, the same audience, likely to have compatible audiences. And that's important. And what we know about podcast listeners is they continue to subscribe and listen to more and more different podcasts on a weekly basis. The stat was 6 to 7. It's now up to 7 to 8 on average shows each listener listens to. So each week? Yeah, every week, again and again every week. So just because you, you know, have listeners and you want them to be loyal to you, doesn't mean you don't want to share your audience with other shows. You're not going to lose listeners, just some of them are also going to listen to that other show. And more importantly, some of their listeners are going to come and listen to your show. So that's why guest swaps are so powerful and it goes up one level even. Because you're the person that introduced me to that great podcast. I still want to say subscribe to you because I'm afraid you might introduce somebody new that I don't know yet either, because it was such a good fit. So it does have compounding effect in audience growth. More importantly, the other side of this is that when I am sharing my audience, those are all podcast listeners. So when I invite a guest on who's an author, or I invite a guest on who's a TikTok star, that's great. I'm hoping to expand and get some TikTok people. But how much percentage of that audience is a podcast listener? If I go on someone else's podcast and they're a podcast host and they come on mine, chances are good the large majority of their audience on social media and everywhere that they go is a podcast listener. I have a higher percentage opportunity to grow my show from guest swapping than I do from inviting any other guest on my show.