Tracy Hazzard explains that inviting guests is one of the fastest ways for new podcasts to grow their audience, because guests bring their own listeners. She highlights a ‘podcast swapping’ tactic—exchanging guest appearances with other podcasters—to tap existing podcast listeners more efficiently than other social audiences, and notes there are multiple guest types and evolving strategies across a show’s lifecycle.
When we're starting out podcasting, guests are our best strategy, our podcaster's secret weapon, our best ability to be able to grow our audience. That's right, because when we have someone who has an audience that we would like to tap into and they share our show.
Then we get more listeners. So this is a really great path for us to get more listeners quickly. And that means a guesting strategy on your show. There's so many different ways and so many different paths. And we've got some other tips for you and some other videos in this sequence that we can talk about the four different types of guests that we recommend that are best. Especially when you're starting out now, things will change as you go over time, and you might want a different guesting strategy as you go, but that's some of the ways podcast swapping, which is swapping podcast guesting with another podcast host, which is a power play because. Because they already have podcast listeners. So if they have listeners, it's easier than going into an audience of Instagram followers and trying to get someone who wants to be a podcast listener. So these are some of our strategies that we like to use. So podcast guesting is one of the fastest ways to grow your show and get more listeners. And every podcast, every season, podcast knows this. And you're going to learn that quickly as start starter.
