This is a short YouTube transcript of Tracy Hazzard arguing that host-recorded (host-read) podcast ads outperform advertiser-recorded ads—she claims host-read ads perform about three times better—and urging podcasters to invest the small amount of time to record personal ads. She suggests a simple test: run the advertiser-supplied ad, then run a host-recorded ad within 30 days to compare performance.
Host recorded ads perform three times better. That's. I think that's low. But three times better than a recorded ad from your advertiser. And I know you're thinking, God, but getting their ad recorded, it's so much easier. If it's only going to do a third of what you could be doing if you did a host, record a personal ad for it, isn't that worth a little bit of your time? You're a podcaster, for goodness sake. You're behind the mic. Go do it. It doesn't take that long. So now sometimes I say, like, you know what? Maybe you just want to test the water, see if the advertiser is right. Use their ad, and then in the next 30 days, you record the host. The host recorded.
