Why Most Leaders Fail at Emotional Intelligence | Dr. Travis Bradberry

2 Jan 2024 · 43 min
43:04

In this Great Leadership podcast episode, host Jacob Morgan interviews Dr. Travis Bradberry, Chief People Scientist at LeadX and author of Emotional Intelligence 2.0 and Emotional Intelligence Habits. Bradberry shares his personal journey from a dual PhD in clinical and industrial psychology to building a business around EQ assessments, books, and training. The conversation defines emotional intelligence (EQ) as more than feeling aware—it involves using emotions to drive desired behavior and includes four core skills: self‑awareness, self‑management, social awareness, and relationship management. They explore why many leaders lack EQ despite technical competence, noting that mid‑level managers tend to have the highest average EQ while CEOs score lowest on average, though top‑performing CEOs have high EQ. The discussion covers how EQ is measured (the Emotional Intelligence Appraisal, 360‑degree feedback, and experimental programs at companies like Fortune Brands) and why it matters for performance, especially under stress. Bradberry explains the stress‑performance curve, the importance of self‑soothing, and offers practical development tactics for each EQ skill. The interview also touches on Jack Ma’s “Love Quotient” (LQ), comparing it to EQ, and emphasizes leading with vulnerability rather than merely being vulnerable. Throughout, examples from healthcare, finance, and corporate training illustrate how EQ can be a differentiator for leaders and organizations.

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