Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

Image Is 80% Of Your Ad

9 Oct 2026 · 1 min

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In this brief dialogue, Speaker A emphasizes that the image occupies roughly 80% of an ad’s visual real estate, making it the primary element that captures viewers’ attention while scrolling. He notes that he has kept the ad copy for his Rapid Scale Framework unchanged since the start of the year, arguing that the image should be the element that is refreshed regularly. Speaker B asks whether, if ads perform well with dynamic creative and interest targeting, the strategy should simply be continued. Speaker A replies that regardless of the ad type—dynamic creative or interest targeting—creative fatigue inevitably sets in, so advertisers must proactively rotate images and update creative each week to stay ahead of fatigue.

the image is 80% of the real estate. Like when you see an ad, right, you're scrolling on your timeline or whatever, the image is the thing that pops out the most. So sometimes I won't change— like for example, for my Rapid Scale Framework, I've been running that since the beginning of the year. I haven't changed the copy once. You know, I use the same copy every single time. I should change the image because it's 80% of the of the real estate of the ad.
And if the ads do well on dynamic creative and interest targeting, which is kind of the opposite of what you're doing, is just with this account, I just keep doing it? Yeah, keep doing it.
Keep doing dynamic creatives to interest targeting every single week because it doesn't matter what kind of account you're running, whether you're running dynamic creatives or interest targeting or whatever, Creative fatigue will come, will set in eventually, which is what's happening right now. So that's why you want to get ahead of the curve.