Hernan VazquezFounder and CEO, Rapid Scale Framework · Creator of The Rapid Scale Framework, Author of Low Ticket Profits

My $19 Cost Per Buyer Secret

7 Oct 2026 · 1 min

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In this concise tutorial, the speaker explains the financial mechanics of a sales funnel that generates front‑end buyers at a cost lower than the average order value (AOV). He cites an AOV of roughly $23‑$26 and a cost per purchase of $19, positioning this as a profitable acquisition cost. He also references a much higher cost per appointment ($197) but emphasizes that the strategy focuses on acquiring low‑cost front‑end buyers rather than scaling the entire funnel. By keeping acquisition cost at or below the AOV, the campaign remains scalable, and the speaker outlines the logic of targeting only front‑end purchases to maintain profitability while allowing growth.

Chapters

Um, and again, my average order value on this funnel is around $23, $26. So my cost per purchase is $19. I'll take it. And it's also telling me, it's also telling me right here my cost per appointment schedule. So again, this is $197. And again, this might seem expensive, but I'm already liquidating because again, my average order value is $23, $24. I'm getting front-end buyers for $19. For me, this is a win. This is a winning campaign that I can scale. Okay. So this is how I divide my— and this is the logic behind just sending front-end purchases. If I were sending, if I was sending everything, this will be like at 235 buyers, my cost per purchase will be way less than what it actually is. But my goal is to get buyers for at or less than my average order value. And that's how I am able to scale.