Russell Brunson noted that Dan Kennedy kept buying because he never stopped making offers, unlike most marketers who quit after a sale. The real money is in the months after purchase: keep sending relevant offers at 30, 90, 180 days and beyond. Most competitors vanish, so staying in the inbox wins.
Russell Brunson said something a while back that really stayed with me. He said Dan Kennedy was one of the only people he kept buying from for years. And the reason wasn't complicated. Dan just kept making offers after everybody else stopped. That's the part I keep thinking about. Russell was on everybody's list. He'd seen every funnel, every launch, every pitch. But Dan was the one he kept buying from, not because he was the flashiest marketer, but because he never disappeared. Most people do a little follow-up after the sale, maybe for a couple of weeks, maybe for a month, and then that's it. They move on. The buyer stays on the list, but nobody really keeps selling to them. Dan did the opposite. He kept showing up. And that's the real lesson. When somebody buys from you, that relationship is not most valuable in the first 2 weeks and then suddenly dead after that. If they bought once, they're still one of the best people to sell to later, as long as what you're offering still matters to them. So if you're still in their inbox 6 months later with something relevant and everybody else disappeared after week 3, you usually win. Not because your copy is better, just because you're still there. That's why I think this matters so much. What happens after someone buys from you? What do they get 30 days later, 90 days later, 6 months later? For most businesses, the answer is basically nothing. And that's where a lot of easy revenue gets lost because the buyer is still there. They just stopped hearing from you. So the real takeaway is simple. Build the long follow-up. Keep making offers. Be the one who's still there after everybody else gave up. That's where a lot of the money is.
