1 simple design change increased their revenue by 35%!

22 Apr 2026 · 1 min

Watch on YouTube

0:47

In this short monologue, Dan Novaes explains how a pizzeria dramatically increased its revenue by 35% through a single packaging redesign. The restaurant began printing illustrations of famous characters on the lid of its pizza boxes, turning a mundane container into a shareable visual experience. Customers started photographing the boxes and posting them on Instagram and TikTok, tagging the brand, which generated organic, free advertising. Novaes highlights the resulting higher engagement, improved brand perception, and direct sales lift, emphasizing that the strategy requires no traditional ads, influencers, or discounts. He then expands the idea into a broader business opportunity: entrepreneurs can partner with printing companies to sell custom-designed pizza boxes to local eateries, or food‑business owners can differentiate themselves by offering viral‑ready packaging. The core message is that turning ordinary items into shareable experiences lets customers do the marketing, leading to revenue growth. He ends by inviting viewers to follow UBK for more entrepreneur stories.

Chapters

This is probably the smartest packaging design you'll see today, and it increased a pizzeria's revenue by 35% with one simple idea. Instead of using a boring pizza box, this pizzeria started printing illustrations of famous characters on the box lid. That's it. Customers loved it. They started taking photos, posting on Instagram and TikTok, tagging the brand, and suddenly the pizza boxes became free advertising. No ads, no influencers, no discounts, just packaging so fun people couldn't resist sharing it. The result? Higher engagement, stronger brand perception, and a direct jump in sales. And here's the genius part: you don't even need to own a pizzeria to profit from this. You can partner with printing companies and sell custom-designed pizza boxes to local restaurants. Or, if you already run a food business, you can be the only one in your area offering packaging that goes viral. This isn't about pizza, it's about turning something ordinary into a shareable experience. And when customers do the marketing for you, revenue follows. For more entrepreneur stories and information like this, follow UBK.