A Lambo? A Jet Ski? Or a Lambo - Jetski?!

17 Feb 2026 · 1 min

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In this monologue, Dan Novaes describes a unique tourism offering in Egypt: a jet ski built inside a Lamborghini body that seats four. The vehicle draws attention, prompting tourists to film it and resorts to showcase it. Operators charge a premium not for speed but for the Instagram‑worthy moment, offering short rides with rapid turnover that yields predictable daily income. Because the experience is framed as a status‑flex video, customers don’t price‑shop; they simply want the footage. Novaes argues that the smartest businesses often depend less on customer loyalty and more on novelty, prime location, and high visibility to generate revenue.

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In Egypt, you can drive a Lamborghini across the ocean, but it's not a car. It's a jet ski built into a Lambo body. It seats four, glides across the water and turns heads everywhere. And that's just the business. Every rider films it, every tourist stops to watch it, and every resort loves it because it attracts attention without even trying. Operators charge a premium, but they're not selling speed. They're selling a moment that you can flex. Rides are short, turnover is high. High turnover equals predictable daily income. And because it's an experience, no one's price shopping. They're not thinking, is this worth it? They're thinking, I need that video. This isn't about owning something cool. It's about placing something ridiculous where the cameras already are and cashing in. Some of the smartest businesses don't rely on loyalty. They rely on novelty, location and visibility.