Before you scale any app, you need to answer these 5 questions

21 May 2026 · 0 min

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0:28

In this brief video, Dan Novaes presents a five‑question checklist that any founder should answer before attempting to scale an application. The checklist frames scaling as a business decision rather than a pure engineering effort. The questions cover: (1) whether a new user can experience the core value proposition in under 60 seconds, (2) whether the builder knows customer‑acquisition‑cost (CAC) broken down by channel and lifetime‑value (LTV) broken down by cohort, (3) whether there is a weekly retention loop that brings users back regularly, (4) whether the operation could cut 30% of its current spend while still growing, and (5) whether the team can generate and test ten new creatives each week. If all five are affirmed, the creator is positioned as running a real business rather than just an app. The video ends with a call to follow for more free growth hacks.

Here's the quick checklist before you scale any app. Can a new user reach a value proposition in under 60 seconds? As a builder, do you know CAC by channel and LTV by cohort? Do you have one retention loop that brings in users back weekly? Can you cut 30% of spend today and still somehow grow? Do you have 10 new creatives ready to test every single week? If you can answer those, you're not building an app, you're building a real business. If you want to get more of this, follow us and get all of our hacks for free.