Dune 3 & Avengers both release on the same day…

24 May 2026 · 1 min

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In this YouTube commentary, Dan Novaes argues that Dune Part 3 could outmaneuver Marvel’s Avengers: Doomsday for the most lucrative IMAX screens, despite both films sharing a December 18 2026 release date. He explains that director Denis Villeneuve shot Dune on 65 mm film and designed it specifically for IMAX, which gives Dune a strategic advantage because IMAX prioritizes movies built for its format, allocating premium time slots and higher ticket prices. Novaes contrasts this with Marvel’s massive $500 million production budget, suggesting that Dune’s format advantage may secure the premium screens that generate the most revenue. He cites previous examples—Oppenheimer, Dune Part Two, and Avatar: The Way of Water—where IMAX favored films optimized for its format. The commentary concludes that the real Hollywood battle is over screen ownership, not just cinematic quality, and invites viewers to follow UBK for more entrepreneurial insights.

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Dune Part 3 might have just outsmarted Marvel before the movie even released. Here's why. Both Dune 3 and Avengers: Doomsday are scheduled to hit theaters on December 18th, 2026, which means they're fighting for the most valuable screens in Hollywood: IMAX. But director Denis Villeneuve didn't make Dune like a normal blockbuster. He shot it on massive 65mm film cameras and designed the entire movie specifically for IMAX theaters. And that changes everything because IMAX doesn't split screens evenly. They prioritize movies built for their format. So while Marvel reportedly spent over $500 million on Avengers: Doomsday, Dune may end up controlling the premium screens anyway. And those screens print money. IMAX tickets cost more, they get the best time slots, and audiences specifically seek them out. We already saw it with Oppenheimer, Dune Part Two, and Avatar: The Way of Water. The real battle in Hollywood isn't just about who makes the best movie; it's about who owns the screens. For more entrepreneurial stories and information like this, follow UBK.