Dan Novaes gives a short promotional talk about users' time and attention on phones, citing several numeric claims about hours/weeks and lifetime usage, and introduces his company's software platform Earn OS and the idea of "earned phones"—partnering with phone makers and carriers to launch branded earned phones. He positions this as a large market opportunity (calls it a "trillion dollar market") and ends with a call-to-action to follow for more tips and hacks.
Chapters
If you think about your time and attention, your attention is the most important thing you have. I mean, there's 164 hours a week. Average lifetime is like 32,000 days. If you do the math of the amount of time that you spend on your phone. And 40 hours a week, it's 16 years of waking hours. If you never slept for 16 hours, that's how much time you spend in front of that phone. And it's only going up. So fundamentally, kind of the business model that we're going after is like, while we made this phone and this phone is, you know, at Best Buy and Walmart, I'm not really in the business to be a hardware business. We're a software company and we just created what we call Earn OS on top of this. So what we're doing is essentially allowing other phone companies and carriers to launch their own earned phones. So it's like, think about Samsung, Earn Phone, Blue Earn Phone. And so that's kind of like what I see as a new category in the space. And I think it's a trillion dollar market. If you want to get more of this, follow us and get all of our hacks for free.