He made an ice cream truck, for adults! Cocktails 🍹

16 Mar 2026 · 1 min

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In this short YouTube segment, Dan Novaes narrates the entrepreneurial journey of Mario, a former surfer from Laguna Beach, who transformed a rusted GM truck into a mobile bar serving frozen margaritas and other adult beverages. Inspired by watching children line up for traditional ice‑cream trucks, Mario repurposed the nostalgic concept for adults, targeting Southern California block parties, weddings, and office parks. After a full cosmetic overhaul of the vehicle, he began selling frozen cocktails, generating over $25,000 in monthly revenue—about $300,000 annually—by delivering the childhood excitement of an ice‑cream truck with a grown‑up menu.

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This guy makes over $25,000 a month running an ice cream truck for adults. It started with Mario, a surfer from Laguna Beach. Every summer, he'd watch kids line up at the ice cream trucks, cash in hand, while parents just stood there watching from the driveway. And that's when it clicked. He bought a rusty old GM truck off the side of the road, gave it a full facelift, but instead of stacking it with popsicles, he filled it with frozen margaritas. Now Mario rolls his restaurant van through SoCal block parties, weddings, and office parks, selling cold drinks to adults who've been waiting their whole lives for this truck to show up. He cleared over $300,000 a year, the same childhood excitement, but grown-up menu.