Hormozi’s $200M launch proves one thing: Great marketing beats the haters

19 Dec 2025 · 1 min

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Dan Novaes (speaker/uploader) praises Doctor Murphy as "the real deal," describing an "insane" book launch that reportedly sold about $200 million worth of books. Novaes defends Murphy against critics who call certain high-priced purchases (a $6,000 sale and a subsequent $12,000 upsell) "donation" or "rigged," framing the results as strong marketing rather than fraud. The clip closes with a brief call-to-action to follow for marketing "hacks."

Questions this video answers

About $200 million.

A $6,000 sale (described by critics as a donation).

An additional $12,000 upsell.

Chapters

Doctor Murphy, from everything I can tell, the guy is the real deal. He just did this insane book launch and sold like $200 million of the books. I ended up buying these books and then did the thing. So I'm going to see more about it myself right now. But I think that if you go read, you're always going to have haters doing something like around it. So people are like complaining that he did this $6,000 sale and then like, oh, it's a donation bill, whatever. And that's how he rigged it. And then like he had this up sale that's another 12K and it's like, yeah, dude, guys a good marketer. If there's people out there that find what he's doing then like more power to him. But you're always going to have haters. If you want to get more of this, follow us and get all of our hacks for free.