How the Wealthy Use Fine Wine to Build Wealth (And Write Off Luxury Travel)

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Here's how the wealthy use fine wine to build wealth and have their vacations to Napa Valley and the south of France get paid for. Most people are putting their money in the same old places. Stocks, real estate, crypto. But the wealthy, they're playing a different kind of game. One of the most niche games out there that are overlooked. Investing in fine wine. Yes, wine bottles that you'll probably never drink, but they could appreciate like blue chip art or vintage washes. Here's why wine actually makes sense as an investment. It's physical, it's tangible, it's like gold. It's scarce. Vintage wines never get remade. It gets better with age. Literally, it's totally uncorrelated to the stock market. And historically, fine wine has returned 8 to 12% per year even through the downturns. During the 2008 financial crisis, the live ex100, which think of it as like the S and P version of wine, dropped only 0.6% compared to the stock market, which lost 38%. Most investors aren't buying crates of Bordeaux and storing them in their basement. The modern way. Wine investment platforms and funds that do the hard work for you. And here's how it works. Experts curate a portfolio of investment grade wines. Vintage, rarity and region all matter. They store it professionally, temperature controlled, insured and tracked. You buy fractional shares of that portfolio, just like a fund. When the wine appreciates or it's sold, you get the profit. There's tons of platforms out there. Some of them are vinovest, Colt Wines and Vint. I have no relation to any of those platforms, but they all make this accessible. So do your own research. Some require as little as a thousand dollars to get started, while others are geared towards higher net worth individuals and family offices. So you might be wondering, how can you get your Napa Valley or South of France vacations paid for? Well, if you create a holding company and your job is to invest in assets and invest in wine, you could take vacations to Napa Valley to learn more about wine, potentially invest in some of the wines that you're going to buy and learn more about it now. Now, you may not be able to write every single part of that vacation off, but you should be able to justify a certain part of that vacation towards your holding company for the purposes of investment research, which is a cost so this could actually allow you to have a great time, do something fun and make money all at the same time. And that, my friends, is why the wealthy have a great time in investing in wine. Now, when you're doing this research and you're in Napa or you're in the south of France, and this isn't guesswork, the value of wine is driven by the vintage. The year it was created, was it a great harvest, the province where it's stored, how it's tracked. You have things like global demand. Emerging markets like China have spiked demand for Bordeaux and Burgundy. Ultimately, when you're wealthy, people want to consume this type of wine. And when the wealthy want to buy something, they buy it and the prices go up. One of the key parts of how wine operates is, is scarcity. Once a bottle is opened, it's gone forever. Every uncorked bottle makes the remaining ones more and more valuable. If you're already investing in stocks, real estate or businesses and you want true diversification, wine can play a role in the alternative asset slice of your portfolio. But this isn't just a get rich quick play. You're holding for five to 10 years. This is wealth preservation and slow growth asset, but allows you to have some fun at the same time. When, when doing our research, we noticed that one investor turned a $25,000 portfolio into a $40,000 portfolio in under six years. He never touched any of the bottles that he invested in. He just watched the market and let the team handle the logistics. You don't have to drink it to invest in it. But for the wealthy, fine wine isn't just a hobby. It also is a hedge. A way to diversify, preserve wealth and build something tangible. Stocks goes up and down. Wine just gets better with time.