Hustles pay bills. Sustainable businesses build wealth.

4 Jan 2026 · 1 min

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Dan Novaes contrasts "hustles" with "sustainable entrepreneurship," arguing that while hustles can pay bills and provide immediate value, building a sustainable, scalable business requires different decisions, structures, and leadership approaches—especially when growing from a solo/e-commerce setup to a 20–100+ person, multi-million-dollar operation. The clip ends with a call-to-action to follow for more practical hacks.

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There's a really big difference of sustainable entrepreneurship and a hustle. And I think I used to run a lot of hustles. And it doesn't mean that, like, I'm not providing value for someone. Like, someone is clearly taking value in the hustle because they're paying me for a service. But they're like decisions that you make to build a sustainable business. And when you're scaling from like a single entrepreneur, like, you know, you're doing just an e comm business with a couple of people that are shipping stuff for you versus, like, you know, 100 people at a business that needs to operate in a specific way. Also, how you inspire other leaders in your company to scale to get to 20, 30, 40, 100 million plus in revenue and profitably is very different. And I think that's what I've learned. If you want to get more of this, follow us and get all of our hacks for free.