Italy ditched tile floors for something faster, cleaner, and way more profitable.

Dan Novaes presents a short persuasive overview promoting self-leveling epoxy resin flooring as a replacement for traditional ceramic tile in Italy. He describes the material and process (a liquid poured that levels itself into a glossy, marble-like, mirror finish), emphasizes practical benefits (no demolition, no dust/rubble, ready in 48 hours, requires two people/two days), durability (resists scratches, stains, chemicals; easy to wipe clean), broad applicability (living rooms, kitchens, bedrooms, bathrooms, hallways, stairs), and market effects (architects enthusiastic, thousands of homes adopted, high client willingness to pay premium prices, low competition and high demand for trained installers). The piece closes with a CTA to follow UBK for more entrepreneur stories.
Questions this video answers
Dan Novaes
January 2, 2026
48 hours
Two people and two days
Living rooms, kitchens, bedrooms, bathrooms, hallways, stairs











