Japan built a spa where guests bathe in actual wine!

29 May 2026 · 1 min

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In this short monologue, Dan Novaes describes a Japanese spa that offers wine baths—large tubs filled with red wine where guests soak like in a hot tub. He explains that the appeal lies not in relaxation alone but in the novelty that drives people to film and share the experience on social media, attracting more customers. Novaes highlights the business opportunity: starting with a single distinctive bath and then expanding to other themed baths such as coffee, tea, and milk. He emphasizes that the core value is the experience, not the liquid itself, and argues that in today’s market, unique offerings consistently command higher prices. The segment ends with a call to follow his channel for more entrepreneurial stories.

Chapters

In Japan, they turned a simple spa into a viral experience. Wine baths—giant tubs filled with red wine, and guests soak in it like a hot tub. It sounds crazy, but that's exactly why it works. People don't just go for relaxation; they go for the experience. They film it, they post it, and they turn it into content. And that's what brings more customers in. Now, here's the opportunity. You don't need a massive setup to start. One unique bath is enough. Then you expand. Coffee baths, tea baths, and milk baths. The real business isn't the liquid; it's the experience. The lesson: people will always pay more for something different, because in today's world, unique beats normal every time. For more entrepreneurial stories and information like this, follow UBK.