People buy FEELINGS! 💡

Think of, like, any business, like, if you're a beautician and you start a salon, you're in the business of making people feel good about their imagery. So you got to really think down what is the emotional, because emotions drive much more than anything else in our lives. And so it's kind of like, think about, like, why is this person buying my service? Why is this person doing something? And there's usually a fundamental basic need, like the five that you're talking about, a sense of belonging, how you feel, etc. And so I always try and think about to that level of, like, how to add value back to the people that are backing us. Sick of wasting all this money, follow us and get all of our hacks for free.