Same sugar, different perception, THOUSANDS of orders a day!

6 May 2026 · 1 min

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In this short entrepreneurial monologue, Dan Novaes explains how a cotton‑candy business turned a cheap, simple snack into a lucrative, high‑demand product by redesigning its visual presentation—introducing crazy shapes, bold colors, and layered flavors—to make it an experience rather than just a treat. By targeting event planners, weddings, parties, and even bars, they command premium prices while keeping raw material costs low, resulting in thousands of daily orders year‑round. The core lesson highlighted is that changing perception, not the product itself, drives attention and revenue. Novaes ends with a call to follow UBK for more entrepreneurial stories.

Chapters

They turned cotton candy into a product getting thousands of orders a day. Same sugar, completely different game. Here's what they did: instead of selling basic cotton candy, they redesigned it. Crazy shapes, bold colors, layered flavors. It looks like art, like something you have to film. Now, it's not just a snack; it's an experience. Event planners, weddings, parties—everyone wants it because it grabs attention instantly. And here's the real play: raw materials are dirt cheap, production is fast, but the presentation? Premium. So, you charge way more for something that costs almost nothing to make. Now they supply buffets, birthdays, even bars. Daily demand, all year round. Lesson: Don't change the product, change how it's perceived. Because attention is what people pay for, not just the thing itself. For more entrepreneurial stories and information like this, follow UBK.