She makes edible candles ⁉️🕯️

15 Mar 2026 · 0 min

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0:22

In this brief monologue, Dan Novaes highlights a unique entrepreneurial product: edible candles made by melting butter, mixing in rosemary and spices, and pouring the mixture into a mold with a wick. After setting, the candle can be lit for dinner and later spread on bread. The material costs are negligible, yet the candles are sold in premium‑priced packs, yielding extremely high profit margins. The product’s appeal hinges on the surprising “wait, what?” reaction it provokes, which serves as the core of its marketing strategy, positioning the candles as stylish, eco‑friendly, and wholly edible.

This woman made candles that you can eat and the margins are insane. She melts butter, mixes in rosemary and spices, pours it on the mold with a wick, and then lets it set. A few hours later, you have a candle you can light for dinner, then spread on bread. Materials cost almost nothing. She sells them in packs at a premium. Stylish, eco-friendly, and completely edible. It's a product that makes people say, wait, what? And that reaction is the entire marketing strategy.