She turns wood & resin into chess boards and people can’t stop ordering them!

30 Apr 2026 · 1 min

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In this short monologue, Dan Novaes describes how a maker transforms simple wood cubes and resin into high‑end chess boards that command hundreds of dollars. By arranging wood in molds, pouring resin for depth and gloss, and adding premium touches such as engraved initials, LED lighting, and limited‑edition releases, the product shifts from a functional game to a decorative status piece. Novaes highlights the marketing insight that customers purchase the feeling of exclusivity and visual impact rather than the board’s utility, allowing the maker to sell a low‑cost item at a high price with daily orders. The segment ends with a call to follow UBK for more entrepreneurial stories.

Chapters

She turned wood and resin into a product people pay hundreds for. She cuts small wood cubes, arranges them in molds, then pours resin to create depth and a glossy, high-end finish. Now it's not just a chess set, it's a statement piece. Then she levels it up. Engraved initials, LED versions, limited editions. Suddenly it feels exclusive, and that's why it sells. Customers aren't buying a game, they're buying decor, status, something that stands out in a room. Same materials, completely different value. Now orders come in daily. Low cost to make, high price to sell. The lesson: don't sell the function, sell the feeling. Because when a product looks premium and unique, people pay without hesitation. For more entrepreneurial stories and information like this, follow UBK.