Start with a pain point, NOT a product 💡

10 Mar 2026 · 1 min

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0:33

In this concise YouTube clip, Dan Novaes advises aspiring founders to begin their venture creation by identifying a genuine pain point rather than starting with a product idea. He emphasizes seeking problems that people already experience and are willing to pay to solve, especially those where existing solutions are broken or frustrating. Novaes suggests that founders often discover the most compelling problems through their own personal experiences, which can lead to building a company that directly addresses those issues. By solving a real, market‑validated problem, founders avoid the need to convince customers to buy, because demand already exists. The video ends with a call‑to‑action encouraging viewers to follow for more free business hacks.

Chapters

Don't start with an app idea or a product. Start with a pain point. What problem do people already have that they're willing to spend money to solve? What's broken or frustrating about the current solutions? Who would benefit the most if this was fixed? If you solve something real, you don't need to convince people to buy. They're already looking for that help. Oftentimes the best founders find problems that actually impact them. Maybe they grew up a specific way or they have a certain problem in their life and they build a company around it. That's one of the best ways to start a business. Sick of wasting all this money? Follow us and get all of our hacks for free.