The 1% don’t chase brands, they buy rare cars that don’t lose value 💡🧠

3 Dec 2025 · 1 min

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Dan Novaes argues that the ultra-wealthy buy cars differently: instead of emotionally chasing brands, performance, or comfort, they prioritize rare, limited-production models with strong resale markets and low depreciation so the vehicle functions like an asset that holds or increases value. The clip contrasts typical buyers who absorb heavy depreciation over 3–5 years with wealthy buyers who can drive high-end cars while losing little or breaking even. The snippet ends with a social call-to-action to follow for more tips.

Chapters

What the 1% do differently when buying cars. Here's how the ultra wealthy buy cars and why it's the opposite of what you think most people buy emotionally chasing brands, performance comfort without thinking about long term costs. The wealthy buyers don't play that game. Often they focus on rare models with limited production, strong resale markets and low depreciation. They buy assets that either hold their value or become collectible while everyone else gets crushed reselling their car in three to five years. These people can drive something high end and potentially lose very little or even break even. They're not just buying a car, they're buying a number that doesn't really move. If you want to get more of this, follow us and get all of our hacks for free.