The reason mode mobile exists!

9 Jan 2026 · 1 min

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0:33

YouTube video (Dan Novaes) describing his path as a consumer marketer who explored crowdfunding and offering consumers equity. He explains the idea of giving consumers shares in his business, the operational and regulatory burden (e.g., audited financials), and that it took about one year to execute; he closes with a call-to-action to follow for more marketing/crowdfunding tips.

Questions this video answers

About one year.

Audited financials.

Chapters

This is like when you're a true entrepreneur, you kind of like have to kind of think, what are you good at? For me, I've always been a consumer marketer. And I started thinking, I was like, well, how can I reward them? So I was like, well, what if I gave my consumers shares in my business? And then I got into crowdfunding and started really learning a lot about it. And that's kind of what got us here. And so it took me one year to kind of actually execute on this because you had to get audited financials, you had to do all this work that most people don't want to do. I think that's a different. Most marketers won't do it. They want to start a funnel and go through. I'm willing to go through the work of it, but it's not trivial. If you want to get more of this, follow us and get all of our hacks for free.