They turned strangers into customers with butterfly marketing
In this short clip, Dan Novaes explains how a Turkish brand used a guerrilla marketing tactic—printing real‑shaped butterfly flyers and placing them on cars—to capture attention without any traditional advertising. The flyers featured a QR code that led directly to the brand’s online store for jewelry and candles. The novelty sparked curiosity, prompting strangers to scan, follow, and purchase. Novaes emphasizes that the strategy succeeded because it earned attention by being impossible to ignore and evoked an emotional response before presenting the product. He concludes that small brands grow quickly when they focus on creating feeling and intrigue rather than shouting louder, and invites viewers to follow UBK for more entrepreneurial stories.
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