This $1 Million habit changed my business & life

21 Dec 2025 · 1 min

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1:08

Dan Novaes describes a long-term, high-cost commitment to personal development—estimating he has spent between $500,000 and $1,000,000—by consistently hiring coaches and attending experiential courses. He currently works with three coaches (one hour per month each) covering business, personal habits, and emotional leadership; one business coach has worked with him for eight years. He emphasizes that small insights from courses or sessions can cascade into major changes to his business model and closes with a promotional call-to-action.

Questions this video answers

"At least half a million to a million dollars" (estimated by speaker).

Three coaches.

One hour per month for each coach.

Eight years.

Chapters

I've spent at least half a million to a million dollars in personal development. And not just for me, but me and like, maybe my leaders. But I always have a coach that I meet with. Right now I have three coaches, actually, I meet with, and it's like one hour a month on each because I just like different perspectives. One's more like business focused. Understands my business and my team really well. We've been working for eight years, so she's seen all of these transformations. I have another coach that's more focused on like, the personal, you know, how am I doing things? Another one might be focused more on the emotional side of, like, how am I leading. There's multifacetets to how you are as a person, and so I've always found that helpful. I do a lot of courses that put me in unique experiences that will teach me things or I'll do like the Harmosi course or whatever it is. And the things like the course itself, whether it's Tony Robbins or whatever, it's like you don't know what you're going to get from it. Sometimes I know going into a session what I want to get out of it, but sometimes you don't know. And then there will be a little nugget of some random thing that someone said that then like triggers something in my head that triggers an idea that then triggers a another thing that then creates a snowball, but then creates an entire change to my business model. Sick of wasting all this money. Follow us and get all of our hacks for free.