This clever tea cup design went viral, and turned into a booming business

11 Dec 2025 · 0 min

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A short YouTube segment by Dan Novaes describing Koptone’s redesigned ceramic teacup with a built-in strainer that brews loose-leaf tea by tilting the cup. The video highlights the cup’s simple one-motion brewing, its atmospheric/unique experience, and notes that cafes and restaurants are buying them in bulk for branding and viral marketing potential. The clip invites viewers to follow UBK for more entrepreneur stories.

The company Koptone reinvented the teacup and caused a sensation on the market. The secret is in its original design, a ceramic cup with a built in strainer featuring tiny holes for easy loose leaf tea brewing. To separate the tea leaves from the drink, you simply tilt the cup one smooth motion and your tea is perfectly brewed. This clever design makes tea drinking more atmospheric, unique and enjoyable. Now cafes and restaurants are buying these cups in bulk because they make for an excellent branding and viral marketing tool. For more entrepreneur stories and information like this, follow UBK.