This gym hacked consistency through a video game!

16 Mar 2026 · 0 min

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0:29

In this video, Dan Novaes explains how a gym transformed its workout experience into a video-game-like system. Members create a character in the gym’s app, earn points for each exercise, receive varied rewards per machine, and level up both their avatar and themselves. A leaderboard adds competition, motivating members to attend regularly so their character doesn’t fall behind. Novaes highlights that this gamified approach dramatically improves member retention and workout consistency, turning the habit of exercising into an engaging game.

This gym turns every workout into a video game, and people can't stop coming back. When you sign up, you create a character on the app. Every workout earns you points. Every machine and every exercise gives you different rewards. You level up your character as you level up yourself. It turns boring gym routines into a competition. You're not just working out, you're climbing a leaderboard. The result? Retention rates are up significantly, and members show up more often because nobody wants their character to fall behind. Fitness is not the hard part. Consistency is. And the gym solved it by making the habit feel like a game.