This Lamborghini on the water markets itself!

19 May 2026 · 1 min

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In this YouTube commentary, Dan Novaes spotlights a tourist venture in Egypt that uses a Lamborghini‑shaped jet‑ski—essentially a jet‑ski encased in a supercar body—to attract beachgoers. He explains how the visual spectacle serves as a self‑sustaining marketing engine: every rider records and shares videos, which continuously draw new customers without any paid advertising. Novaes highlights the business’s economics, noting the short ride duration that enables rapid turnover, the willingness of tourists to pay premium prices for a novel experience, and the lack of price comparison. The core insight he emphasizes is the location strategy: placing an eye‑catching, “visually insane” product where tourists already congregate eliminates the need to hunt for customers, letting human curiosity and social sharing drive demand.

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In Egypt, you can drive a Lamborghini across the ocean, and it's one of the smartest tourist businesses I've ever seen. It looks exactly like a supercar, but it's actually a jet ski built inside of a Lamborghini body. It seats 4 people, sits above the waterline, moves fast enough that everyone down the beach stops and stares, and the intention is the whole business model. Every single rider films it, every video gets posted, and every post brings the next customer straight to the dock. The operator doesn't spend a dollar on the marketing. The product marks itself every time as it hits the water, and the economics are almost unfair. Rides last only a few minutes, which means constant turnover all day long. And because this is an experience that no one ever has had before, customers don't shop around for the price. They just pay. The smartest part of this whole thing is location strategy. You don't need to find customers. You just need to place something visually insane where tourists are already at and let human nature do the rest.